Tuesday, July 7, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Veteran Choreographer Saroj Khan Working On Hollywood Project

Veteran choreographer Saroj Khan is currently busy working in an untitled Hollywood project.

Veteran Choreographer Saroj Khan Working On Hollywood Project

Whatever We Shot For 'Mastizaade' Is Not Wrong: Sunny Leone

Whatever We Shot For 'Mastizaade' Is Not Wrong: Sunny Leone
Indo-Canadian adult film star Sunny Leone, who will soon be seen in sex comedy film “Mastizaade”, says the film director made her feel so comfortable that she never felt "wrong" shooting for the movie.

Whatever We Shot For 'Mastizaade' Is Not Wrong: Sunny Leone

Our Bond Needed Change: Sugandha On Split From Raghu

Our Bond Needed Change: Sugandha On Split From Raghu
We still see each other very often. We decide that 2016 will be a new beginning with old friends and that's what we are doing

Our Bond Needed Change: Sugandha On Split From Raghu

Katrina Prays 'Don 3', Hrithik's Film 'happens' With Her

Katrina Prays 'Don 3', Hrithik's Film 'happens' With Her
Actress Katrina Kaif neither denied nor confirmed if she'll be opposite Shah Rukh Khan in "Don 3" or Hrithik Roshan in Kabir Khan's film but only said she "prays" that films are "happening with her".

Katrina Prays 'Don 3', Hrithik's Film 'happens' With Her

I'll Always Be Grateful To Vidhu Vinod Chopra: Sharman Joshi

Actor Sharman Joshi, who has worked with Vidhu Vinod Chopra in films like “3 Idiots” and “Ferrari Ki Sawaari”, says that he is grateful to the director-producer for the good work he has been offered.

I'll Always Be Grateful To Vidhu Vinod Chopra: Sharman Joshi

Anupam Kher Celebrates Six Million Twitter Followers

Veteran Actor Anupam Kher is "happy" after scoring six million followers on micro-blogging website Twitter.

Anupam Kher Celebrates Six Million Twitter Followers