Wednesday, July 8, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Ajay Devgn tries to overcome his 'fear of heights'

Ajay Devgn tries to overcome his 'fear of heights'
Actor-filmmaker Ajay Devgn, who is returning to the director's chair with “Shivaay”, got a chance to try and overcome his fear of heights while shooting for the upcoming film.

Ajay Devgn tries to overcome his 'fear of heights'

'Cabaret' Film Not Based On Dance Form: Richa Chadha

'Cabaret' Film Not Based On Dance Form: Richa Chadha
Actress Richa Chadha has clarified that her next film "Cabaret" is not based on the popular dance form cabaret.

'Cabaret' Film Not Based On Dance Form: Richa Chadha

Akshay Kumar named PBL brand ambassador

Premier Badminton League (PBL) on Saturday announced that Bollywood superstar Akshay Kumar will be the brand ambassador of the January 2-17 tournament.

Akshay Kumar named PBL brand ambassador

Challenge To Make Films Matching Global Standard: Big B

Challenge To Make Films Matching Global Standard: Big B
Megastar Amitabh Bachchan says it is a "challenge" to make films that match programmes of international standards which viewers are used to watching on television today.

Challenge To Make Films Matching Global Standard: Big B

Emraan's Sense Of Humour Has Become More Nasty: Prachi Desai

Emraan's Sense Of Humour Has Become More Nasty: Prachi Desai
The actress says with the time clock moving ahead shooting with him has only become better, adding that the actor's sense of humour has also graduated to the next level.

Emraan's Sense Of Humour Has Become More Nasty: Prachi Desai

Sonakshi Sinha 'Would Love To' Collaborate With Honey Singh, Mika

Sonakshi Sinha 'Would Love To' Collaborate With Honey Singh, Mika
Actress Sonakshi Sinha "couldn't be happier" to unveil her first single "Aaj mood ishqholic hai" - a track with strong hip-hop beats. And now, she wants to join forces with popular singers like Honey Singh and Mika.

Sonakshi Sinha 'Would Love To' Collaborate With Honey Singh, Mika