Tuesday, January 13, 2026
ADVT 
Bollywood

'Ugly' Will Grow Via Word-of-mouth: Surveen Chawla

IANS, 25 Dec, 2014 01:22 AM
  • 'Ugly' Will Grow Via Word-of-mouth: Surveen Chawla
Actress Surveen Chawla, who plays a C-grade item girl in "Ugly", hopes the movie finds a strong audience through a positive word of mouth.
 
Directed by Anurag Kashyap, "Ugly" releases Friday - a week after Aamir Khan-starrer "PK" hit the screens - and set the cash registers ringing at the Bollywood box office. While Surveen admits both films cater to different sets of audience, she is hopeful "Ugly" will grow.
 
"I am a huge fan of Rajkumar Hirani and both the films are extremely different. The audience of 'Ugly' is not same as that of 'PK'. 'Ugly' is film is for the niche audience. There is a different set of people who want to watch Anurag's films," Surveen said.
 
She is confident that if a film is good, it will do well.
 
"I am certain that 'Ugly' will grow through word of mouth," she added.
 
"Ugly" features Rahul Bhatt, Ronit Roy, Girish Kulkarni, Siddhanth Kapoor and Tejaswini Kolhapure in key roles.
 
Talking about her role in the film, Surveen, who started her career from the small screen, said: "My role is little grey and my character is that of a crazy girl. She is not a straight-faced woman. Every character is little bitchy and dark an this film. I am playing a C-grade item girl, who is very selfish and greedy. Hopefully, people will like it."

MORE Bollywood ARTICLES

'Bang Bang!' outruns 'Haider' at box office

'Bang Bang!' outruns 'Haider' at box office
Despite being tagged as "mindless", "loud", "dumb", "pointless" and "exhausting", action thriller "Bang Bang!" has emerged as a clear winner at the...

'Bang Bang!' outruns 'Haider' at box office

I'm weak-hearted, can't judge others: SRK

I'm weak-hearted, can't judge others: SRK
Bollywood 'badshah' Shah Rukh Khan prefers to avoid being judgmental about others. He says he doesn't like to judge shows and competitions because...

I'm weak-hearted, can't judge others: SRK

Hrithik proud of success of 'Bang Bang!'

Hrithik proud of success of 'Bang Bang!'
Actor Hrithik Roshan, whose latest offering “Bang Bang!” minted Rs.27.54 crore on it's release day, is proud to break his own box office record....

Hrithik proud of success of 'Bang Bang!'

Even Rs.100 crore is too less for SRK

Even Rs.100 crore is too less for SRK
Indian filmmakers often go gaga when their movies cross the Rs.100 crore benchmark, but Bollywood's blockbuster hero Shah Rukh Khan believes....

Even Rs.100 crore is too less for SRK

'Jigariyaa' not a period drama: Cherry Mardia

'Jigariyaa' not a period drama: Cherry Mardia
"It's a love story. It is based in the late 1990s. In today's modern lifestyle where people are getting hooked to the quick break-ups and patch-ups, this is a...

'Jigariyaa' not a period drama: Cherry Mardia

Sidharth Malhotra shoots promo for MFF 2014

Sidharth Malhotra shoots promo for MFF 2014
Actor Sidharth Malhotra has shot a promo for the the 16th edition of the Mumbai Film Festival (MFF) set to start here Oct 14....

Sidharth Malhotra shoots promo for MFF 2014