Close X
Thursday, October 31, 2024
ADVT 
Bollywood

'Uri: The Surgical Strike' Marches On To Become A Blockbuster

Darpan News Desk IANS, 04 Feb, 2019 10:44 PM
  • 'Uri: The Surgical Strike' Marches On To Become A Blockbuster

Director Aditya Dhar's debut film "Uri: The Surgical Strike" has declared a war of its own at the box office. Based on the 2016 Uri attack, the film, which has already crossed the 100-crore mark, is marching towards the 200-crore target quite effortlessly.


According to trade expert Taran Adarsh, "Uri..." has worked for multiple reasons.


He said: "the choice of story as well as storytelling deserve full marks. The surgical attack and how it was executed is brilliantly depicted. Secondly, 'Uri..' is all about national pride, power and patriotism.


"Vicky Kaushal's strong performance, Aditya Dhar's superb direction, Mitesh Mirchandani's stylish cinematography and the background score and sound design are superb. Most importantly, the war cry, 'How's The Josh? High Sir!' has caught on in a big big big way."


Trade analyst Girish Johar feels "Uri.." has several factors going in its favour.


"It is extremely well made and all the actors have performed exceedingly well. It's technical crew has also given fantastic inputs. Right from direction, to its music...its camerawork.. its editing...its background score... all have come out double thumbs up."


Johar also considered the "release date" as one of the important factors in making the film a hit.


"Also the timing of the release worked in its favour...with the other films in opposition falling like nine pins as none of them were enjoyed by the audiences. This also helped it get a longer run at the box office."


Johar also attributes the spectacular Uri success to its ticket pricing.


He added: "The makers very smartly manoeuvred the ticket prices...which ensured that it becomes comfortable for the audiences at a wider level to watch it. This move became a double winner for them as the audiences went into repeat mode with the film, which is very rare these days."


Like Taran, Johar also felt "How's the josh" tagline worked wonders for the film.


"'How's the josh' wasn't merely a tagline for film lovers anymore.Even the top political brass took to it. Even when India won the match with New Zealand and BCCI officially stated ...how's the Josh....high sir !!!That's the 'Uri...' impact."


Praising the film, Ads filmmaker and Industry representative Ashoke Pandit said: "An honest and well-made film. Great team work. Films on soldiers at the battlefront if made sincerely never fail."


Aditya, who helmed the film, seems to take the film's spectacular success in his stride.


He said: "The Indian population really connected with the emotion of nationalism.We Indians are inherently very patriotic and emotional and I think because of the digital medium people really know beforehand what any film from any part of the world will offer them.


"So our desire to give something truly international and still keeping our Indianness intact when it comes to emotions and feel is what I feel worked really well with the audience."


Is "Uri..." too anti-Pakistan to be released in Pakistan?


He said: "Our film is about a nation's fight against terrorism. Considering the Pakistanis are also suffering heavy losses due to terrorism, they along with every country in the world fighting against terrorism should see it.


"Who knows, 'Uri..' might become a tool for everyone to come together and fight against the global menace of terrorism."


"Uri: The Surgical Strike" was released on January 11. It stars actors Vicky Kaushal, Yami Gautam and Paresh Rawal in pivotal roles.

MORE Bollywood ARTICLES

Priyanka Chopra To Play Osho's Disciple Ma Anand Sheela In Next Hollywood Film. Details Here

Actress Priyanka Chopra will be essaying the role of spiritual leader and Oshos disciple Ma Anand Sheela in her next project.    

Priyanka Chopra To Play Osho's Disciple Ma Anand Sheela In Next Hollywood Film. Details Here

After Brother Tushar, Ekta Kapoor Welcomes Her First Child Via Surrogacy

Popular producer Ekta Kapoor has become a mother via surrogacy. She has named her newborn son Ravie Kapoor after her father and veteran actor Jeetendra, whose real name is Ravi Kapoor.    

After Brother Tushar, Ekta Kapoor Welcomes Her First Child Via Surrogacy

Honoured To Perform National Anthem With Special Children: Big B

Honoured To Perform National Anthem With Special Children: Big B
Megastar Amitabh Bachchan has said that he was honoured to perform the National Anthem in sign language with differently abled children.    

Honoured To Perform National Anthem With Special Children: Big B

Kids Have To Ensure That Everybody Follows Safety, Road Rules, Says Shahid Kapoor

Kids Have To Ensure That Everybody Follows Safety, Road Rules, Says Shahid Kapoor
Actor Shahid Kapoor said children have to make sure that everybody follows safety and road rules because they are the future of our country.

Kids Have To Ensure That Everybody Follows Safety, Road Rules, Says Shahid Kapoor

Akshay Kumar Was Never Good At Academics

National Award-winning actor Akshay Kumar says he was never good at academics but with his hard work and parents' blessings, he managed pretty well.

Akshay Kumar Was Never Good At Academics

Sophie Choudry And Manj Musik Collaborate On A Punjabi Party Number

Actress-singer Sophie Choudry has collaborated with singer-composer Manj Musik for a Punjabi song titled "Ajj naiyo sawna".

Sophie Choudry And Manj Musik Collaborate On A Punjabi Party Number