Hollywood star Hugh Jackman is now seen in the latest action-packed campaign of Indian mobile phone brand Micromax Informatics Ltd.
In the new campaign for Canvas Sliver 5, fans get to see "The Wolverine" star in a storyline. The association comes as an extension of Micromax’s partnership for the Canvas Series.
Jackman was last seen in the company’s campaign for the Canvas Turbo.
The television commercial, conceptualised by Lowe Lintas and Partners, has been shot like an action-packed thriller and introduces the slimness of the phone.
Jackman plays the role of a tough character trying to escape a high security prison, and the only weapon he has is the Canvas Sliver 5. The story demonstrates how he uses the slimness of the phone in the most innovative way and manages to escape, thereby showcasing the sleek design throughout the commercial, which went on air on Friday.
“Micromax Canvas Sliver 5, the slimmest and the lightest phone ever, deserved a campaign that could become the most entertaining ever. That’s why, we have teamed up once again with Hugh Jackman, best known for his role as Wolverine," Shubhajit Sen, chief marketing officer, Micromax, said in a statement.
Jackman is also delighted to work with the company again.
“It’s a pleasure to work with Micromax once again. This time on their campaign for the slimmest phone to date, the Micromax Canvas Silver 5," he said.