From childhood sketches inspired by Punjabi folklore to the pages of her debut book Hair Oil Magic, Anu Chouhan aka Anumation has carved a space where South Asian stories thrive in vibrant hues. As an illustrator, author and content creator, she blends words and visuals seamlessly, proving that representation isn't just necessary—it's magical. In a world where creative careers still come with a question mark in many South Asian households, Anu’s journey has opened doors for countless aspiring artists.
Growing up in the Lower Mainland, she found herself immersed in both her Punjabi heritage and a multicultural environment. Her parents encouraged her passion but were hesitant when she considered it as a career. “I still went to university and got a degree in Interactive Arts, which helped them realize that there is more to art than the drawings I created as a kid,” she says.
Becoming a professional illustrator and author wasn’t easy. “Being a visual artist is very challenging. It’s not an easy career path to break into, and it’s still difficult sometimes to get new projects lined up despite having a strong portfolio.”
Diversification became key. In addition to illustrating books, Anu works full-time in video game development, takes on freelance projects, and sells prints of her work. However, breaking into publishing was another battle. “My literary agent believed in my art, and thanks to her guidance, I’ve been able to work on book projects since 2020. But convincing editors to pick up Hair Oil Magic was tough. An editor at Bloomsbury saw the book’s deeper themes of intergenerational love and self-care. This is precisely why we need more diverse folks in decision-making positions,” she emphasizes.
Anu’s illustrations stand out for their bold, confident South Asian women. “I find it empowering to create characters that reflect my ethnicity because I never saw that while growing up (unless it was a stereotype).”
She draws inspiration from historical depictions of women—goddesses, warriors, queens—shifting the narrative from subservience to power. “It’s important to me to create art where people can see themselves,” she affirms.
Anu’s cultural heritage is deeply woven into her art. “I often look at my childhood memories and my upbringing as a second-generation Canadian. While I absorb history and art from India, it’s through the lens of someone balancing their heritage while living in Canada.”
Her biggest inspiration? “I always look to my mom as a source of resilience and inspiration. I based both the mom and grandmother in Hair Oil Magic on different versions of her.”
To those hesitant about creative careers, Anu offers reassurance. “It’s important to understand why our parents and elders worry when we say we want to pursue a creative field. Oftentimes, they don’t understand all the opportunities out there.”
She encourages artists to find their unique audience. “Even when you’re feeling stuck or unsure about your creative career, you have a whole community that has your back and is rooting for you.”
Anu Chouhan is more than an illustrator and visual storyteller—she’s a force redefining representation in arts. With her deep understanding of both the cultural and creative prism, she’s not just telling stories; she’s making space for a new generation of South Asian creatives to thrive.