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Business Profiles

Infiniti Langley, Luxury Never Felt So Liberating

Renu Singh-Joseph, Darpan, 03 Mar, 2014
    As you drive down the block, neighbours stop and take notice – you are in Infiniti’s sleek Q50 – the talk of the town – recognized for its unique styling and high performance. Over the last few decades, Infiniti has emerged as a leader in the luxury automobile category, and drivers, both young and old, are choosing Infiniti as their must- have, definitive vehicle. 
     
    “Infiniti is recognized around the world for its unique design and styling, in addition to its superior performance,” says Roger Bhajan, General Manager of Infiniti Langley. “The Infiniti collection consists of vehicles that are not cookie cutter, but truly one-of- a-kind.” 
     
    Walking into Infiniti Langley, located in the city’s luxury auto mall, you are greeted by friendly staff, who strive to cater to your every need. As you enter the gorgeous, contemporary space, your eyes instantly travel to the beautiful, yet efficient line of Infiniti vehicles from sedans, coupes and convertibles to hybrids, crossovers and sport utility vehicles. 
     
    “It was our goal to create a warm, inviting environment for customers at Infiniti Langley,” says Bhajan, who has been in the auto industry for the last 25 years. “Our boutique retail centre is home to unbelievable Infiniti models, but more importantly, we have an experienced and amazing staff that make customers not only feel welcome, but provide exceptional and knowledgeable assistance.” 
     
    Infiniti Langley’s staff can also speak a range of languages, including Punjabi, Hindi and Gujrati. Infiniti Langley, part of the OpenRoad Auto Group, strives to inform and assist customers in order to make the best decision possible, whether it’s for the needs of an individual,  couple or family. And they achieve this by offering a 24-hour test drive, where you can take an Infiniti vehicle home for the night to fully test drive its capabilities. In addition, this retail centre is open 7 days a week allowing clientele to pay a visit at their convenience. 
     
    “Our state of the art retail centre is  exceptional and we offer a range of services to assist our customers, even after purchasing one of our vehicles.” 
     
    Bhajan is referring to Infiniti Langley’s service and parts department, which is open six days a week, and has qualified, certified technicians on hand. Mike Farkas, fixed operations manager, has 25 years of experience with the Infiniti brand and is well known in the Fraser Valley area, further adding to the knowledgeable service team. 
     
    Furthermore, Infiniti Langley has a stunning, yet inviting lounge for customers to relax in with the option of computers, for those who may  want to work or for children to study or play games. If you have to head back to the office, no problem, this retail centre offers complimentary shuttle service for clients or opt for an Infiniti courtesy car at no charge. 
     
    Clientele can also drop by the retail centre  and visit the parts department to place an order. For tech savvy customers, you can place a  service or parts order online for Infiniti Langley. 
     
    Rated as one of the best vehicles for safety, Infiniti models were designed with safety in  mind. For example, Infiniti’s Safety Shield offers  a range of features from 360 degree birds-eye  view camera system to automatically regulating speed based on traffic conditions, along with front facing camera, which scans the road along with radar sensors on front and rear bumpers. 
     
    Furthermore, every Infiniti model, even base models, offer premium features like leather seats and sunroofs. Drivers can opt for upgrades, such as the BOSE surround sound system, InTouch Navigation and Infiniti Connection’s Personal Security and Convenience & Concierge services to name a few. 
     
    Bhajan says the must-have models for 2014 are the QX 60 (formerly the JX 35), which is a popular 7-passenger SUV, great for families. The QX 80 (formerly the Infiniti QX 56) is a full-size  luxury SUV with an innovative and beautiful  interior and last but not least, the Q50 (formerly the G37), a sensational sedan whose brilliance will stop you in your tracks.  
     
    Moreover, Infiniti Langley offers diverse pre- owned luxury and mainstream vehicles, which are available on the lot. All of these vehicles are certified with OpenRoad’s pre-owned program ensuring quality and performance. This retail centre offers a flexible trade-in policy, in which it  will “accept any trade-in despite the condition,  year and mileage. Our goal is to give our clientele the top wholesale value for their vehicles, regardless if money is still owed on the car,” adds Bhajan. 
    A great bonus for Infiniti Langley clientele is the exclusive VIP program, which offers the ‘oil for life’ program at a one time fee, in addition to two complimentary detailing services a month – car wash and interior cleaning. “This program has been incredibly successful with Infiniti clientele, who love the VIP service – they can pull up to the retail centre at their leisure, and leave with their Infiniti looking top notch,” says Bhajan.    
     
    Infiniti Langley as a member of OpenRoad is involved with Make-A-Wish BC & Yukon, and Bhajan say it’s a great organization, which employees can relate to and it’s important for them to give back to children, who are battling life-threatening medical conditions by granting their wishes. In addition, Infiniti Langley supports local organizations, including the Big Brothers of Langley and South Asian Business Association golf tournaments. “We will continue to support provincial and local organizations, as we feel it’s important to not only give back, but to be involved in the community,” adds Bhajan. 
     
    The Fraser Valley Real Estate Board recognized Infiniti Langley as a Finalist for its 2013 Commercial Building Awards – Retail Category. Moreover, Infiniti Langley held the title of #1 Retail Outlet for several months in 2013, in terms of sales, in British Columbia. 
     
    “We invite people out to Langley to come by and say hi, tour our retail centre and view the best that  Infiniti has to offer,” says Bhajan, adding “The Infiniti Langley team prides itself on offering fair, knowledgeable and professional advice and information, so that our clientele can make an informed decision, which is best for them.”
     
    Address: 5995 Collection Drive Langley, BC V3A 0C2
    Tel: 604-532-8888
    www.openroadinfiniti.ca

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