Mayyur Girotra’s MG Tea House is not merely couture; it is a narrative stitched with emotion, history, and intention.
Designer Mayyur Girotra has long been celebrated for challenging clichés in Indian ethnic wear and weaving stories into every garment he creates.
Since establishing his eponymous label in 2009, the Delhi and New York-based couturier has carved a niche for himself in the Indian fashion industry by blending centuries-old craftsmanship with contemporary theatricality.
Over the years, he has dressed celebrities and business icons, including Jacqueline Fernandez, Sara Ali Khan, Genelia D’Souza, Shilpa Shetty, Raveena Tandon, Tamannaah Bhatia, Neha Dhupia, Riteish Deshmukh, Isha Ambani, Ayushmann Khurrana, Kriti Sanon, Aditi Rao Hydari, Shloka Mehta Ambani, among many others.
And unlike other brands chasing fleeting trends, Girotra’s brand has always focused on infusing emotion into fabrics and turning couture into storytelling.
Mayyur Girotra’s latest showcase, MG Tea House, is more than a collection—it is a story layered with elegance and nostalgia. Speaking about MG Tea House, Girotra reflects, “It started as a feeling, a lingering memory of stories whispered over chai, women dressed in silk sitting in quiet defiance. MG Tea House is a tribute to that mood.
It’s not inspired by a single moment but by the collective hush of history, where revolution happened in hushed rooms. The idea slowly brewed, like good tea does. Layer by layer, it turned into a collection.”
Drawing inspiration from the colonial-era salons, secret societies, and the rituals of tea, MG Tea House reimagines history through the language of design. “Salon culture was never loud; it was always intentional. Every conversation, every gesture carried weight. I wanted the clothes to feel the same. So, the fabrics fall softly, the silhouettes flow without force, and the details speak in murmurs. There’s femininity, yes, but also control,” he explains.
The result is a collection that blurs the line between costume and couture, memory and imagination. It is, as Girotra puts it, a mood, a movement, a whisper of revolution. “It’s moody but not melancholic. Post-colonial grace meets quiet rebellion. It’s a world where every pleat hides a secret, and every glance tells a story. MG Tea House is a soft storm, refined, rooted, and just a little bit dangerous.”
Even the title of the collection is layered with deeper symbolism. “A Tea House is never just about tea. It’s about ritual, rhythm, gathering. It’s where things unfold slowly… conversations, confessions, conspiracies. For me, the name captures everything: the elegance and the intimacy. It is a space where beauty and rebellion sit side by side,” Girotra muses.
The collection marries vintage references with modern wearability. “You’ll see timeless forms like saris, kaftans, ghararas, suits, but they’re not presented traditionally. There’s structure softened with fluidity, vintage-inspired sleeves, and layers that feel both cinematic and modern. The detailing is intricate but never overwhelming. It’s a quiet kind of indulgence,” informs Girotra.
However, what makes MG Tea House truly memorable is the craftsmanship. “Everything is handcrafted, always,” tells Girotra, “We worked with mukaish, delicate resham, thread work, tonal zardozi, and soft gota. These aren’t just embellishments; they’re coded language. The textiles are rich but breathable—chiffons, organzas, silks that hold structure but move like emotion. The goal was to make the garment feel like a secret kept close to the skin.”
Despite its historical echoes, the collection remains versatile and wearable. The designer credits this impeccable balance to not trying too hard to recreate history. He quips, “By never being literal. I’m not trying to recreate history; I’m reimagining its emotional residue. So, the silhouettes are wearable, even comfortable, but they carry weight. You could wear an MG Tea House kaftan to dinner or a destination wedding, and it’ll feel like both fashion and fiction. That’s the sweet spot.”
Shot in heritage havelis, with sunlight cutting through latticed corridors, the campaign for the collection further heightens the drama, except with a Girotra twist. “Every element had to speak the same language—silence, tension, elegance. The space we shot in held the kind of history that lingers in the walls. The styling added to that, jewelry worn like armor. We built a world where the women looked like they belonged, not to the past, but to a parallel present shaped by memory,” he reveals.
The MG Tea House collection will be available through appointments at Mayyur Girotra Official Delhi and New York studios, with every piece customizable to reflect the wearer’s individuality. “Prices are dependent on the intricacy and silhouette. As always, every piece can be customized, because couture should never be static,” Girotra affirms.
Ultimately, MG Tea House is not just another collection; it is a culmination of Mayyur Girotra’s brand ethos. “It’s been a journey stitched in instinct and guided by grace. I began designing because I wanted to challenge clichés about Indian wear, and I still do. From dressing brides to showing at global platforms, the heart of my brand has remained the same: storytelling, soul, and unapologetic elegance. Mayyur Girotra isn’t just a label; it’s a feeling. And with MG Tea House, I hope to have shared that feeling with the world,” concludes Mayyur Girotra.
One can explore the full collection on the brand’s official website: https://mayyurgirotra.com/
