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Surveillance footage from Sunday's incident shows a metal panel at the top of the escalator giving way, causing the woman and her toddler to stumble.
The woman, identified by local media as Xiang Liujuan, 30, was able to push her child to safety as she fell in.
The incident in Jingzhou, in Hubei province, has sparked widespread anger at the department store.
Employees standing at the top of the escalators tried to pull the woman to safety, but were unable to stop her from being pulled in.
It took until 14:00 for rescuers to retrieve her body, CCTV said.
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