I Am Canadian

I am Canadian was the slogan of Molson Canadian Beer from 1994 until 1998 (via ad agency Maclaren Lintas and then MacLaren McCann), and between 2000 and 2005 (Bensimon Byrne). 

 

It was also the subject of an extremely popular ad campaign centred on Canadian nationalism, the most famous examples of which are "The Rant" and "The Anthem". The ads aired in both English Canada and the United States. In 2005, shortly after Molson's merger with American brewer Coors, Molson announced that it was retiring the "I am Canadian" slogan.

 

Performed by Canadian actor Jeff Douglas and directed by an American, Kevin Donovan, the as was written by a Canadian, Glen Hunt. The commercial won an advertising industry Gold Quill award in 2001.