Actor Dino Morea has acquired a stake in city-based digital storytelling creative house Vertuals.
A joint venture between Dino and digital entrepreneur Amit Tripathi, Vertuals is aiming to expand its existing portfolio of clients as well as service new sectors.
As an investor, Dino, who has been in the film industry for almost two decades, brings with him a knack for storytelling and a mindset for growth and expansion.
"Being a part of the film industry for so long, I understand the potential that audio-visual mode of communication has in marketing. With a keen eye for content and production, I will be leading the industry outreach for the company," Dino, a former model, said in a statement.
"I will be dedicating a lot of my time working with the team to build various IPs as well as introducing newer content models for brands," the "Raaz" actor added.
Tripathi, who is the director of Vertuals, says that the actor "came as a natural fit" for the company.
"He brings along an interesting blend of storytelling skills, a deep understanding of the viewers, and an unmatched business sense. His presence will help us extend both our outreach and impact within the current sectors as well as the new client sectors," he added.