Popular anchors and food aficionados Rocky and Mayur have been roped in by consumer internet company Askme, to generate video reviews for 1000 places to eat in India.
The deal is aimed at strengthening Askme’s position as a premiere destination for its customers who want to explore the best eating out options. Users will be able to evaluate restaurants and food joints reviewed and recommended by Rocky and Mayur.
The duo will travel across the country from Mumbai, Goa, Pune to Delhi and other places to some of India's legendary food joints and reveal what lies behind their tasty meals.
Manav Sethi, Group CMO, Askme, said: “Rocky and Mayur have been the most trusted source for local food review and we are pleased to partner with them. The first-of-its kind partnership has combined technology with food that enables a richer and more valuable user experience.”
Rocky and Mayur are also excited about their new role.
“Our mission has always been to bring the unique and vast diversity of Indian food to the fore. We believe Indian food is the future and we are excited partner with Askme.
“Curation and video reviews are the wave of the future. Ours will be available to millions of people that turn to Askme every day. We're partnering with Askme to help consumers achieve their ideal dining experience across the country,” the duo said in a joint statement.
