Actress-designer Mandira Bedi has collaborated with Gillette Venus to create 'Me’, a unique sari design that will give women a distinctive take on clothing for music festivals.
‘Me’ by Mandira Bedi for Gillette Venus will be unveiled at the upcoming four-day electronic dance music (EDM) fest Sunburn Festival, which will begin from December 27 here.
Designed in lycra to hug the body and yet let it breathe, it breaks the conventional boundaries by ease of wear, drape and use.
“Venus, as a brand, believes that women should not be limited by labels or boxed into stereotypes. It is a matter of choice for women to wear what they want, whenever they want to, like a sari to Sunburn and the convenience of Venus razors helps make it possible for her," Gillette India's country marketing manager Rajeev Sathyesh said in a statement.
Mandira always believed that the sari is the most versatile garment.
"And the thought of designing this fun, vibrant sari inspired by Gillette Venus’ ideologies is to push the boundaries of its versatility even more," she said.
"The idea was to create an alternative interpretation of a traditional Indian sari for a music festival like Sunburn that inspires women to experiment with their look and express herself.