Sunday, February 8, 2026
ADVT 
Bollywood

Promotions are polite way of begging: Alia Bhatt

Subhash K. Jha Darpan, 10 Jul, 2014 12:45 PM
  • Promotions are polite way of begging: Alia Bhatt
Alia Bhatt has been going all out with her co-star Varun Dhawan to spread the right buzz for their forthcoming movie "Humpty Sharma Ki Dulhania". The actress equates promotions to a "polite way of begging".
 
In an interview, the actress, who has featured in "Student Of The Year", "Highway" and "2 States", has spoken about her hopes from "Humpty...", the team's promotional spree for the movie, and her camaraderie with Varun.
 
Excerpts from the interview:
 
Q. Are you looking forward to a fourth hit with "Humpty..."?
 
A. Of course I want a fourth hit! It would be amazing to have three hits in one year. It has the scope to reach out to the widest spectrum of the audience because it is a family entertainer. It's been a while since we had a pure romantic film.
 
Q. Your co-star Varun Dhawan tells me that you two have been singing at all the events and publicity for "Humpty..."?
 
A. Yes, and that's taking a toll on me. It's not easy to go on stage and sing in front of large crowds. But I guess it's important to have fun while promoting a film. But by the end of the day, your mind starts playing tricks on you as you are tired going from one event to another. During '2 States' the pace and the method of promotion were far less exhausting.
 
 
Q. In what way?
 
A. It wasn't a subject that needed to be be promoted in malls and pubs. In fact, I had to keep reminding them to make me do more. "Humpty..." is relatable to the young. So, Varun and I have to go all-out to reach out. Promoting a film should be a time to go all-out. Even those who don't have an interest in the film should want to see the film by the time we are done. Promotions are a very polite way of begging.
 
Q. You play a Kareena Kapoor fan in "Humpty..."?
 
A. I don't exactly play her fan in the film. I play a fan of her lehenga. Let me explain. She wants to get the kind of lehenga that Manish Malhotra made for Kareena. Of course, Kavya, my character likes Kareena. But it's the lehenga she really wants for her own wedding.
 
Q. So is Manish making an appearance in the film?
 
A. No. But he is there in spirit.
 
Q. How different did you find Varun in "Humpty..." as compared with what he used to be during "Student Of The Year"?
 
A. I'd have been better able to answer that question if I had met him after a break. But we were constantly meeting, so I have no way of seeing any change in him. Varun has not changed for me at all. He remains as quirky and goofy and as caring as ever. I hope he never changes. I'll slap him if he does. We discovered a mutual fondness before we became actors.
 
 
"So it's not as if we became friends because we worked together. As an actor, he has genuinely grown a lot. During "Student Of The Year", he was constantly charged up and eager to give a good shot. Now he thinks like the character. In "Humpty...", he was thinking like Humpty.

MORE Bollywood ARTICLES

Smriti Irani's 'Baa' sends blessings for her political journe

Smriti Irani's 'Baa' sends blessings for her political journe
Sudha Shivpuri, who played the elderly 'Baa' to Smriti Irani when they starred together in the long-running TV soap opera "Kyunki Saas Bhi Kabhi Bahu Thi", has sent her blessings and good wishes to the newly appointed cabinet minister, whom she believes will carry out her duties with utmost dedication.

Smriti Irani's 'Baa' sends blessings for her political journe

Desi, deglam: Rani goes 'Mardaani'

Desi, deglam: Rani goes 'Mardaani'
Rani Mukerji has taken on effervescent roles in the past -- but for the forthcoming entertainer "Mardaani", where the recently married actress essays a police officer's role for the first time, she has shed frills and style to get under the character's skin.

Desi, deglam: Rani goes 'Mardaani'

I've become numb to both success and failure: Ayushmann

I've become numb to both success and failure: Ayushmann
Ayushmann Khurrana plays a scientist in Vibhu Puri's "Hawaaizaada", a near-illiterate in "Dum Lagake Haisha" and also doing Shoojit Sircar's football film. The actor, who chooses his projects carefully, is not unnerved by failures or swayed by success.

I've become numb to both success and failure: Ayushmann

'Jhalak...' helped me overcome bad phase in my life: Sreesanth

'Jhalak...' helped me overcome bad phase in my life: Sreesanth
Despite "six surgeries both in left and right toes", banned Indian cricketer S. Sreesanth has put on his dancing shoes to rock the dance floor of "Jhalak Dikhhla Jaa 7". He says that the show was like a therapy for him.

'Jhalak...' helped me overcome bad phase in my life: Sreesanth

Sridevi off to Tokyo for 'English Vinglish' premiere

Sridevi off to Tokyo for 'English Vinglish' premiere
Veteran actress Sridevi, who made a roaring comeback with "English Vinglish", Wednesday left for Tokyo for the premiere of the entertainer's dubbed Japanese version.

Sridevi off to Tokyo for 'English Vinglish' premiere

'Citylights' will bring back legacy of my cinema: Mahesh Bhatt

'Citylights' will bring back legacy of my cinema: Mahesh Bhatt
Filmmaker Mahesh Bhatt, co-owner of Vishesh Films, says the film production company has given many hits like "Raaz", "Jism" and "Murder", but their forthcoming film "Citylights" will change its course.

'Citylights' will bring back legacy of my cinema: Mahesh Bhatt