Saturday, December 20, 2025
ADVT 
Bollywood

Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move

Darpan News Desk IANS, 02 Mar, 2017 01:13 PM
  • Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move
Anushka Sharma might have put her brilliant mind to gift us a great and lovable film like Phillauri. The trailer has got the nation talking and trust Anushka to do things differently. Her Pr team is planning some of the best marketing moves.
 
Remember the huge goof up that happened at Oscars this year? They announced the name of the wrong winner for the Best Film category and gave it to La La Land before they realised the actual winner was Moonlight. And by then, the entire La La Land team was on stage, finishing their speeches. Ouch!
 
But do you know apart from the two teams, who was on the Oscar stage? Anushka Sharma! Don't believe us? Check this image!
 
This 'SHASHI WAS THERE' campaign is perfectly timed and very tongue in cheek. It's something that you call genius of an idea and we totally loved it. Bravo, team Phillauri!
 
For the uninitiated, presenters Warren Beatty and Faye Dunaway wrongly announced Damien Chazelle’s La La Land as the winner for the Best Picture category instead of Barry Jenkins’ Moonlight. In fact the team of the former film had already been up on stage and started their speech which was when the presenters realized their mistake and soon announced Moonlight as the winner.
 
Meanwhile, this is what Diljit had to add: "Bechari jisko Best Actress mila uska face, uske expression toh aise the ki galti ho gayi unse kitni badi (the Best Actress winner's expression was like that of someone who has made a huge mistake)," said Diljit.
 
 

Yeh log mujhe sun nahin paye, main toh kab se Hindi mein keh rahi thi ki naam galat likha hai #ShashiWasThere 👻

A post shared by AnushkaSharma1588 (@anushkasharma) on

MORE Bollywood ARTICLES

Diljit Dosanjh's Style Diary

A source close to Diljit said: "His super cool casual look has made the turban look stylish and aspiring. The most interesting thing is that he styles himself."

Diljit Dosanjh's Style Diary

Jonita Gandhi's V-Day Proposal

Jonita Gandhi's V-Day Proposal
Here's a proposal from Jonita Gandhi, singer of "The Breakup Song" -- give your own special twist to the hit party track and get featured in a special video for her YouTube channel.

Jonita Gandhi's V-Day Proposal

No One Has Insulted A Pm More Than Rahul Gandhi: Anupam Kher

After Congress Vice President Rahul Gandhi's attack on Prime Minister Narendra Modi for his 'raincoat' barb on former Prime Minister Manmohan Singh, veteran actor Anupam Kher reminded him of how he insulted Singh.

No One Has Insulted A Pm More Than Rahul Gandhi: Anupam Kher

I Don't Make Films To Change People's Mindsets: Akshay Kumar

I do films which I believe in. So I present the films which I believe in. If anybody likes the film or not, that depends on people

I Don't Make Films To Change People's Mindsets: Akshay Kumar

How Can Varun Dhawan Be Like Me, Wonders Govinda

How Can Varun Dhawan Be Like Me, Wonders Govinda
Actor-comedian Govinda wonders why people keep trying to draw comparisons between him and young actor Varun Dhawan.

How Can Varun Dhawan Be Like Me, Wonders Govinda

I May Be A Patriot, But Can't Be A Politician: Annu Kapoor

I May Be A Patriot, But Can't Be A Politician: Annu Kapoor
National Award-winning actor Annu Kapoor says being a patriot alone does not make him fit to be a politician.

I May Be A Patriot, But Can't Be A Politician: Annu Kapoor