Saturday, December 20, 2025
ADVT 
Bollywood

Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move

Darpan News Desk IANS, 02 Mar, 2017 01:13 PM
  • Shashi Was There: Anushka Sharma's Phillauri Take On Oscars 2017 Goof-up Is A Genius Marketing Move
Anushka Sharma might have put her brilliant mind to gift us a great and lovable film like Phillauri. The trailer has got the nation talking and trust Anushka to do things differently. Her Pr team is planning some of the best marketing moves.
 
Remember the huge goof up that happened at Oscars this year? They announced the name of the wrong winner for the Best Film category and gave it to La La Land before they realised the actual winner was Moonlight. And by then, the entire La La Land team was on stage, finishing their speeches. Ouch!
 
But do you know apart from the two teams, who was on the Oscar stage? Anushka Sharma! Don't believe us? Check this image!
 
This 'SHASHI WAS THERE' campaign is perfectly timed and very tongue in cheek. It's something that you call genius of an idea and we totally loved it. Bravo, team Phillauri!
 
For the uninitiated, presenters Warren Beatty and Faye Dunaway wrongly announced Damien Chazelle’s La La Land as the winner for the Best Picture category instead of Barry Jenkins’ Moonlight. In fact the team of the former film had already been up on stage and started their speech which was when the presenters realized their mistake and soon announced Moonlight as the winner.
 
Meanwhile, this is what Diljit had to add: "Bechari jisko Best Actress mila uska face, uske expression toh aise the ki galti ho gayi unse kitni badi (the Best Actress winner's expression was like that of someone who has made a huge mistake)," said Diljit.
 
 

Yeh log mujhe sun nahin paye, main toh kab se Hindi mein keh rahi thi ki naam galat likha hai #ShashiWasThere 👻

A post shared by AnushkaSharma1588 (@anushkasharma) on

MORE Bollywood ARTICLES

Jiah Khan Case: Bombay HC Rejects Mother's Plea for SIT

Jiah Khan Case: Bombay HC Rejects Mother's Plea for SIT
The Bombay High Court on Thursday declined a plea for setting up a Special Investigation Team (SIT) to probe the death of Bollywood actress Jiah Khan.

Jiah Khan Case: Bombay HC Rejects Mother's Plea for SIT

Akshay Picks Dimple Kapadia As Best Friend In Bollywood

Akshay Picks Dimple Kapadia As Best Friend In Bollywood
Actor Akshay Kumar considers veteran actress and his mother-in-law Dimple Kapadia as his best friend in Bollywood.

Akshay Picks Dimple Kapadia As Best Friend In Bollywood

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan
Filmmaker Kabir Khan, who helmed the Salman Khan starrer "Ek Tha Tiger", is glad that director Ali Abbas Zafar is directing "Tiger Zinda Hai", the second instalment in the 'Tiger' series.

Happy That Ali Is Taking Forward 'Tiger' Series: Kabir Khan

Shraddha Overwhelmed With 15 Mn Facebook Followers

Actress Shraddha Kapoor is happy that her fan base on social media platform Facebook has crossed 15 million. She is happy to receive the "unconditional love" her fans overwhelm her with.

Shraddha Overwhelmed With 15 Mn Facebook Followers

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira
Shahid-Mira's daughter Misha makes her Instagram debut

Welcome Misha Kapoor: Shahid Kapoor Shares an Adorable Picture of His Daughter with Mira

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan
Sagarika Ghatge on rumours about Zaheer Khan: "Let's just say I am in a very happy space right now"

'Chak De! India' Actress Sagarika Ghatge Responds To Rumours Of Dating Cricketer Zaheer Khan