Saturday, December 27, 2025
ADVT 
Bollywood

'Sonali Cable' makers in promotion dilemma

Darpan News Desk IANS, 17 Sep, 2014 07:11 AM
  • 'Sonali Cable' makers in promotion dilemma
With a change in release date, makers of "Sonali Cable" are facing a crisis over getting adequate time from the movie's lead actress Rhea Chakraborty for the promotions.
 
"Sonali Cable", directed by Charudutt Acharya and produced under the banner of Ramesh Sippy Entertainment in association with Bombay Mania Production Pvt. Ltd., will now hit the screens Oct 17 - a week after it was initially scheduled for release.
 
Filmmaker Rohan Sippy of Ramesh Sippy Entertainment says they had been talking about changing the film's release date since a few weeks back.
 
"We had intimated the talents (actors) about the same. They had been told we'd be needing time, especially in the last one week before the film's release. 
 
But it's strange now that Rhea's management is not reverting to us with her time. She plays the title character and we are unable to fix the promotion schedule," Sippy told IANS.
 
He said that when a superstar like Shah Rukh Khan is going all out to promote his films on different mediums, "younger actors" should make themselves available to help their films' producers in creating a visibility for them.
 
Now they are awaiting a thumbs up from Rhea, who will reportedly be busy shooting for Yash Raj Films' (YRF) "Bank Chor" on the dates that she's required to be available for "Sonali Cable" promotions.
 
However, she will do her very best to promote "Sonali Cable" and do all that is required of her, Rhea's spokesperson from Yash Raj Films said in a statement.
 
"Yes, 'Sonali Cable' has shifted to a new date and while it is a very big and important film for Rhea, there are several contractual commitments that she has, which were finalised months in advance. 'Bank Chor', where she plays the lead opposite Riteish Deshmukh is just one of them," the spokesperson added.

MORE Bollywood ARTICLES

Chitrangada’s loss was Kangana’s gain

Chitrangada’s loss was Kangana’s gain
Kangana Ranaut's debut film "Gangster" won her multiple awards and made the audience, critics and filmmakers sit up and take notice of her talent...

Chitrangada’s loss was Kangana’s gain

It helps to be thick-skinned in film industry: Alia Bhatt

It helps to be thick-skinned in film industry: Alia Bhatt
All of 21, she's young and versatile unlike others of her generation, and even in terms of dealing with criticism, "Highway" star Alia Bhatt has a mature...

It helps to be thick-skinned in film industry: Alia Bhatt

Priyanka has captured the soul of Mary Kom

Priyanka has captured the soul of Mary Kom
"Mary Kom" co-producer Sanjay Leela Bhansali is overwhelmed by the impact of the trailer of the film. He agrees that Priyanka Chopra, who plays M.C. Mary Kom onscreen...

Priyanka has captured the soul of Mary Kom

Shilpa Shetty recollects Goan escapade with Raj

Shilpa Shetty recollects Goan escapade with Raj
Shilpa Shetty, whose Satyug Gold company has partnered with the Goa Wedding Show 2014, which she and her husband Raj Kundra are endorsing...

Shilpa Shetty recollects Goan escapade with Raj

After Salman, Akshay sings for his film

After Salman, Akshay sings for his film
Seems like Bollywood stars are taking charge of their film’s singing department too. After Salman Khan who sang in “Kick”, Akshay Kumar has given his...

After Salman, Akshay sings for his film

I'm not a jewellery person: Chitrangada Singh

I'm not a jewellery person: Chitrangada Singh
Actress Chitrangada Singh walked the runway for jewellery brand Shree Raj Mahal Jewellers at the recently concluded India Couture Week 2014. But when it comes...

I'm not a jewellery person: Chitrangada Singh