Saturday, December 27, 2025
ADVT 
Bollywood

'Sonali Cable' makers in promotion dilemma

Darpan News Desk IANS, 17 Sep, 2014 07:11 AM
  • 'Sonali Cable' makers in promotion dilemma
With a change in release date, makers of "Sonali Cable" are facing a crisis over getting adequate time from the movie's lead actress Rhea Chakraborty for the promotions.
 
"Sonali Cable", directed by Charudutt Acharya and produced under the banner of Ramesh Sippy Entertainment in association with Bombay Mania Production Pvt. Ltd., will now hit the screens Oct 17 - a week after it was initially scheduled for release.
 
Filmmaker Rohan Sippy of Ramesh Sippy Entertainment says they had been talking about changing the film's release date since a few weeks back.
 
"We had intimated the talents (actors) about the same. They had been told we'd be needing time, especially in the last one week before the film's release. 
 
But it's strange now that Rhea's management is not reverting to us with her time. She plays the title character and we are unable to fix the promotion schedule," Sippy told IANS.
 
He said that when a superstar like Shah Rukh Khan is going all out to promote his films on different mediums, "younger actors" should make themselves available to help their films' producers in creating a visibility for them.
 
Now they are awaiting a thumbs up from Rhea, who will reportedly be busy shooting for Yash Raj Films' (YRF) "Bank Chor" on the dates that she's required to be available for "Sonali Cable" promotions.
 
However, she will do her very best to promote "Sonali Cable" and do all that is required of her, Rhea's spokesperson from Yash Raj Films said in a statement.
 
"Yes, 'Sonali Cable' has shifted to a new date and while it is a very big and important film for Rhea, there are several contractual commitments that she has, which were finalised months in advance. 'Bank Chor', where she plays the lead opposite Riteish Deshmukh is just one of them," the spokesperson added.

MORE Bollywood ARTICLES

YRF Entertainment to remake 'Kahaani' as 'Deity' in English

YRF Entertainment to remake 'Kahaani' as 'Deity' in English
YRF Entertainment, the international arm of Indian production giant Yash Raj Films Friday announced that it will remake the critically acclaimed and commercially...

YRF Entertainment to remake 'Kahaani' as 'Deity' in English

Salman's transparency connects him with audience: Nawazuddin

Salman's transparency connects him with audience: Nawazuddin
Actor par excellence Nawazuddin Siddiqui, who admits he got a kick out of working with Salman Khan in Sajid Nadiadwala's "Kick", says the superstar's...

Salman's transparency connects him with audience: Nawazuddin

'Bang Bang' teaser gets over 2.3 mn views in 24 hours

'Bang Bang' teaser gets over 2.3 mn views in 24 hours
Hrithik Roshan and Katrina Kaif’s forthcoming film “Bang Bang” seems to be on the right track. The movie’s action-packed teaser was viewed by...

'Bang Bang' teaser gets over 2.3 mn views in 24 hours

Anushka's Twitterati crosses 3 mn

Anushka's Twitterati crosses 3 mn
Actress Anushka Sharma is over the moon as her followers on micro-blogging site Twitter have increased to over three million....

Anushka's Twitterati crosses 3 mn

Wasn't hesitant about bald look in 'Mary Kom': Priyanka

Wasn't hesitant about bald look in 'Mary Kom': Priyanka
For a crucial sequence in the forthcoming biopic "Mary Kom", based on the life of Olympic bronze medallist boxer M.C. Mary Kom, Priyanka Chopra went for...

Wasn't hesitant about bald look in 'Mary Kom': Priyanka

Hrithik, Katrina overwhelmed by response to 'Bang Bang' teaser

Hrithik, Katrina overwhelmed by response to 'Bang Bang' teaser
"Bang Bang" team, including actors Hrithik Roshan and Katrina Kaif, are overwhelmed with the response to the movie's teaser, which attracted over 2.3...

Hrithik, Katrina overwhelmed by response to 'Bang Bang' teaser