Saturday, December 27, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

SRK Is Still Macho At Heart!

SRK Is Still Macho At Heart!
Shah Rukh Khan who will be seen playing the character of Raees Aalam in the most anticipated film Raees helmed by Rahul Dholakia, will be seen playing such a character after a long time. 

SRK Is Still Macho At Heart!

Saif And Kareena Missed Their Annual Holiday At Gstaad

Saif And Kareena Missed Their Annual Holiday At Gstaad
Every year since Kareena Kapoor and Saif Ali Khan have been together, their annual year-end holidays have been to the snow-capped sanctuary of Gstaad in Switzerland. 

Saif And Kareena Missed Their Annual Holiday At Gstaad

Is Everything Not Well Between Sunil And Kapil?

Is Everything Not Well Between Sunil And Kapil?
Sunil Grover's film as a solo lead - Coffee with D - is hitting screens this Friday. As a result of that, everyone expected Sunil to promote his film on The Kapil Sharma Show - the comedy chat show he's an important part of. 

Is Everything Not Well Between Sunil And Kapil?

Kiran Rao Lends Her Voice For A Cause

Kiran Rao Lends Her Voice For A Cause
This will be the first time Kiran Rao will sing and the talented filmmaker will sing in Marathi language. She will be singing for the promotional video of the campaign, which will be helmed by National award winning director Nagraj Manjule.

Kiran Rao Lends Her Voice For A Cause

Laila Main Laila hijacks Sunny's New Year act!

Laila Main Laila hijacks Sunny's New Year act!
Sunny Leone, had performed live on her latest party anthem 'Laila Main Laila' from Raees at a gala event in Kolkata on the night of 31st December 2016.

Laila Main Laila hijacks Sunny's New Year act!

'Hindu' Payal Rohatgi Gets Slammed For 'communal' Rant Against Airline

'Hindu' Payal Rohatgi Gets Slammed For 'communal' Rant Against Airline
Sharing her 'anguish' and 'anger' over the alleged snub on social media, the former Bigg Boss contestant claimed that she had been offloaded by the airline for being a 'Hindu'.

'Hindu' Payal Rohatgi Gets Slammed For 'communal' Rant Against Airline