Sunday, December 28, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Feel Scared To Raise A Point In My Film: Karan Johar

I Feel Scared To Raise A Point In My Film: Karan Johar
Filmmaker Karan Johar, whose latest film "Ae Dil Hai Mushkil" was caught in a controversy for featuring Pakistani actor Fawad Khan, says while he continues to be "liberal" as a person, he has become "scared" of expressing his opinion freely.

I Feel Scared To Raise A Point In My Film: Karan Johar

'Dangal' Inches Close To Rs 200 Crore

'Dangal' Inches Close To Rs 200 Crore
  "Sultan", which reportedly registered a Rs 300-crore collection in India, had made Rs 180.36 crore in the first week.

'Dangal' Inches Close To Rs 200 Crore

Movie Making Business Is A Gamble: Diana Penty

There are strokes of myriad emotions and feelings on the canvas of Indian cinema, but Diana Penty feels beyond that, the whole movie-making business is a big gamble -- but one that actors have to take.

Movie Making Business Is A Gamble: Diana Penty

Quality Important Over Numbers For Home Banner: Madhu Chopra

Quality Important Over Numbers For Home Banner: Madhu Chopra
Actress Priyanka Chopra's mother Madhu, who has stepped into film production with their home banner Purple Pebble Pictures, says quality of movies is more important for them than generating revenue at this point, especially when it comes to regional cinema.

Quality Important Over Numbers For Home Banner: Madhu Chopra

If Not 'Gangster', Kangana Would Have Done An Adult Film

National Award-winning actress Kangana Ranaut, who made her debut in Bollywood with 2006 romantic crime drama film "Gangster", says if she had not got this offer, she would have started her career with a very shady film.

If Not 'Gangster', Kangana Would Have Done An Adult Film

Rangoon First Look Poster: Shahid Kapoor’s Film Is All About War, Love And Deceit, See Pic

Rangoon First Look Poster: Shahid Kapoor’s Film Is All About War, Love And Deceit, See Pic
The makers of "Rangoon" will be giving a sneak peek into the story of the war drama starring Kangana Ranaut, Saif Ali Khan and Shahid Kapoor by releasing the trailer on January 6 next year.

Rangoon First Look Poster: Shahid Kapoor’s Film Is All About War, Love And Deceit, See Pic