Monday, December 29, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Vidya Balan's Eternal Moment With Rekha

Vidya Balan's Eternal Moment With Rekha
Vidya shared an image of herself with Rekha on her Instagram account on Saturday. Rekha can be seen wrapping her arms around Vidya while both are looking up with vibrant smiles.

Vidya Balan's Eternal Moment With Rekha

People's Love Means The Most To Alia Bhatt

Bollywood actress Alia Bhatt says that though content is the king, people's love for her and her films "means the most" to her.

People's Love Means The Most To Alia Bhatt

Roopa Ganguly Admitted To Hospital With Brain Haematoma

Roopa Ganguly Admitted To Hospital With Brain Haematoma
Actor-turned-BJP leader and Rajya Sabha member Roopa Ganguly was admitted to a private city hospital with a "small brain haematoma" on Friday, doctors said.

Roopa Ganguly Admitted To Hospital With Brain Haematoma

I Go To Award Ceremonies For Award Or Money: Karan Johar

Filmmaker Karan Johar says he attends award ceremonies to either receive awards or money.

I Go To Award Ceremonies For Award Or Money: Karan Johar

Priyanka Chopra Is 'Discovering Assam'

Actress Priyanka Chopra, who is in Assam to promote the northeastern state as its brand ambassador, says she is currently discovering it.

Priyanka Chopra Is 'Discovering Assam'

Amitabh Bachchan Is My Biggest Inspiration: Anu Malik

National award-winning Music Director Anu Malik says that Bollywood superstar Amitabh Bachchan is his biggest inspiration and that he doesn't want to be content with his achievements and wants to do more.

Amitabh Bachchan Is My Biggest Inspiration: Anu Malik