Tuesday, December 30, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Sunny Leone Is All Set To Soar The Mercury With 'Laila O Laila'?

Sunny Leone's remake track Laila o Laila has her sizzling in the sneak peak of the song that was showcased in the trailer of Raees starring SRK. 

Sunny Leone Is All Set To Soar The Mercury With 'Laila O Laila'?

The Real Reason Why Arjun Kapoor Signed Mubarakan

The Real Reason Why Arjun Kapoor Signed Mubarakan
Arjun Kapoor is playing a Sardar for the first time in Mubarakan. He has a double role and and in one of the roles, he sports a beard and turban as per the Sikh faith's norms. The actor who completed his first schedule of the film recently talks about his first Sikh character.

The Real Reason Why Arjun Kapoor Signed Mubarakan

Legal Trouble For Hrithik Roshan's 'Kaabil'?

According to a report in Mumbai Mirror the American entertainment production company Netflix is planning to sue the makers of 'Kaabil' for plagiarism. The report states that Netflix finds glaring similarities between the promos of 'Kaabil' and its original production Daredevil.

Legal Trouble For Hrithik Roshan's 'Kaabil'?

Shahid And Deepika Sizzle In 'Padmavati'

Shahid And Deepika Sizzle In 'Padmavati'
Shahid Kapoor and Deepika Padukone are busy shooting in full flow for Sanjay Leela Bhansali's upcoming 'Padmavati'. The duo are continuously doing night shifts and the shooting is going in full flow.

Shahid And Deepika Sizzle In 'Padmavati'

All Must Support Prime Minister Narendra Modi On Demonetisation: Aamir Khan

Superstar Aamir Khan says that demonetisation has not affected him in any way as he doesn't have any black money and called for supporting Prime Minister Narendra Modi's initiative.

All Must Support Prime Minister Narendra Modi On Demonetisation: Aamir Khan

'Baahubali' most unexpected thing of my career: Tamannaah

 Actress Tamannaah Bhatia says the most unexpected thing of her decade-long career so far has been being part of S.S Rajamouli's magnum opus "Baahubali: The Beginning".

'Baahubali' most unexpected thing of my career: Tamannaah