Sunday, June 7, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Wanna Know Who Is Dating Sridevi's Daughter Jhanvi?

Wanna Know Who Is Dating Sridevi's Daughter Jhanvi?
While rumours were rife that Sridevi is upset with Jhanvi for going public with Shikhar by posting lovey dovey pics on social media, these pics reveal just opposite.

Wanna Know Who Is Dating Sridevi's Daughter Jhanvi?

Suniel Shetty's Son Ahan Is Prepping For Bollywood Debut In London

Suniel Shetty's Son Ahan Is Prepping For Bollywood Debut In London
He is flying to London this week to get training in action and acting for four months or so. It's a pre-launch training, it's a special training

Suniel Shetty's Son Ahan Is Prepping For Bollywood Debut In London

Watch Sunny Leone Combat Her Food Cravings

Watch Sunny Leone Combat Her Food Cravings
Sunny Leone has been signed on to be part of a digital marketing campaign by online marketplace for food delivery, Foodpanda.

Watch Sunny Leone Combat Her Food Cravings

Sanjay Dutt's Life Is An Inspiration To Many!

Sanjay Dutt's Life Is An Inspiration To Many!
Sanjay Dutt being approached to conduct an interactive inspirational conversation in colleges

Sanjay Dutt's Life Is An Inspiration To Many!

Aamir Went Through 'dramatic Body Transformation' For 'Dangal'

Aamir Went Through 'dramatic Body Transformation' For 'Dangal'
Bollywood superstar Aamir Khan says the makers of the forthcoming film "Dangal" will apply for tax exemption

Aamir Went Through 'dramatic Body Transformation' For 'Dangal'

'Pink' Has Initiated A Movement: Director

'Pink' Has Initiated A Movement: Director
Aniruddha Roy Chowdhury, whose directorial "Pink" has been invited for a special screening at the United Nations headquarters in New York, feels honoured and says the film has initiated a movement.

'Pink' Has Initiated A Movement: Director