Sunday, June 7, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Emma Stone Was Jealous Of Jennifer Lawrence

Actress Emma Stone admits she was once jealous of her close friend Jennifer Lawrence and feared she would never work again because the "Hunger Games" actress was so "talented".

Emma Stone Was Jealous Of Jennifer Lawrence

Biography Of Phogat To Be Launched Ahead Of 'Dangal' Release

Biography Of Phogat To Be Launched Ahead Of 'Dangal' Release
An authorised biography on wrestler Mahavir Singh Phogat, "Akhada" by sports journalist Saurabh Duggal, will be launched a week preceding the mid-December release of Aamir Khan starrer "Dangal", based on the life of Phogat.

Biography Of Phogat To Be Launched Ahead Of 'Dangal' Release

'Dhoom 2' will always be a milestone: Hrithik Roshan

'Dhoom 2' will always be a milestone: Hrithik Roshan
Hrithik Roshan, whose film "Dhoom 2" has completed 10 yeras of its release in Hindi filmdom, says it will always be a milestone for him.

'Dhoom 2' will always be a milestone: Hrithik Roshan

Bold Scenes Don't Affect My Wife, Says Gurmeet

Bold Scenes Don't Affect My Wife, Says Gurmeet
Actor Gurmeet Choudhary, who is seen going all bold in his upcoming film "Wajah Tum Ho", says his wife Debina Bonnerjee is extremely cool about him going bold onscreen.

Bold Scenes Don't Affect My Wife, Says Gurmeet

It's Always Amazing To Work With Shah Rukh: Anushka

It's Always Amazing To Work With Shah Rukh: Anushka
Anushka Sharma is happy to work with superstar Shah Rukh Khan for the third time in Imtiaz Ali's next. The actress says it "is always amazing to work" with him.

It's Always Amazing To Work With Shah Rukh: Anushka

Shahid Starts Shooting For 'Padmavati'

Shahid Starts Shooting For 'Padmavati'
Ranveer will be seen essaying the role of Alauddin Khilji, the medieval-era Delhi sultan, who is enamoured of Padmavati.

Shahid Starts Shooting For 'Padmavati'