Monday, June 8, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Sexual Violence Largely Ignored By Film Industry: Big B

Sexual Violence Largely Ignored By Film Industry: Big B
Amitabh analysed the changing role of women in Indian cinema at the inaugural of the 22nd edition of the Kolkata International Film Festival here.

Sexual Violence Largely Ignored By Film Industry: Big B

Brace Yourself. Himesh Reshammiya Will Soon be Back With The Xpose 2

Brace Yourself. Himesh Reshammiya Will Soon be Back With The Xpose 2
Singer-composer-actor Himesh Reshammiya said the scripting process of The Xpose 2 is over and the film will soon go on floors.

Brace Yourself. Himesh Reshammiya Will Soon be Back With The Xpose 2

Never A Challenge To Work With New Actors: Riteish Deshmukh

Actor Riteish Deshmukh, who has been a part of the Indian entertainment industry for over a decade, says he finds it interesting to work with the younger lot of actors.

Never A Challenge To Work With New Actors: Riteish Deshmukh

We Don't Make Films On Current Trends But Think Ahead: Neha Dhupia

Actress Neha Dhupia, who is busy promoting her film "Moh Maya Money", is all excited at its coming release as it depicts the current situation of the country, though its story was written one year ago.

We Don't Make Films On Current Trends But Think Ahead: Neha Dhupia

We Think India Only Lives In Metropolitan Cities: Anupam Kher

Veteran actor Anupam Kher says there is a wide-spread misconception that India is all about metropolitan cities.

We Think India Only Lives In Metropolitan Cities: Anupam Kher

Shiamak Davar Proud Of Protege Sushant Singh Rajput's Journey

Shiamak Davar Proud Of Protege Sushant Singh Rajput's Journey
Bollywood's celebrated choreographer Shiamak Davar says he always knew Sushant Singh Rajput -- who once worked as a background dancer as part of his troupe -- had it in him to make it big. Now that Sushant has cemented his space in the film world, Davar says he feels proud.

Shiamak Davar Proud Of Protege Sushant Singh Rajput's Journey