Monday, June 8, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

John Abraham Walks Out Of Comedy Nights Bachao After Krushna Abhishek Makes Fun Of His Acting

John Abraham Walks Out Of Comedy Nights Bachao After Krushna Abhishek Makes Fun Of His Acting
After Tannishtha Chatterjee, now John Abraham walks out of 'Comedy Nights Bachao'

John Abraham Walks Out Of Comedy Nights Bachao After Krushna Abhishek Makes Fun Of His Acting

When Sidharth's Kala Chashma Hogged The Limelight In New Zealand

When Sidharth's Kala Chashma Hogged The Limelight In New Zealand
I was very ecstatic to see the kids perform on my songs with such a warm welcome

When Sidharth's Kala Chashma Hogged The Limelight In New Zealand

Chitrangada To Start 'band Of Maharajas' Shoot By November End

Chitrangada To Start 'band Of Maharajas' Shoot By November End
  "I have a film coming next, that is 'Band of Maharajas', we are going for its schedule by the end of November," said Chitrangada at a fashion event here.

Chitrangada To Start 'band Of Maharajas' Shoot By November End

As Producer, John Abraham Focused On Content, Not 'Proposals'

As Producer, John Abraham Focused On Content, Not 'Proposals'
John Abraham, who is currently promoting his forthcoming project "Force 2", says that when he produces a project, he gives more attention to content than other elements of a film.

As Producer, John Abraham Focused On Content, Not 'Proposals'

Farhan Akhtar Hates Doing Topless Photo Shoots

Farhan Akhtar Hates Doing Topless Photo Shoots
Actor-filmmaker Farhan Akhtar says he prefers to cover up his body for photo shoots.

Farhan Akhtar Hates Doing Topless Photo Shoots

Body Of Second Kannada Actor Found In Lake

The body of Kannada actor Anil was found early Thursday in the lake in which he drowned along with actor Uday after jumping from a helicopter during the filming of a Kannada movie earlier this week, said police.

Body Of Second Kannada Actor Found In Lake