Wednesday, June 10, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Was A Fashion Victim: Shahid Kapoor

I Was A Fashion Victim: Shahid Kapoor
Actor Shahid Kapoor, who has launched his own fashion brand called SKULT, says there was a time when he had poor sense of fashion.

I Was A Fashion Victim: Shahid Kapoor

I'm Quite Romantic: Shruti Haasan

Actress Shruti Haasan says though people consider her as a rocker, she feels that she is a "romantic girl".

I'm Quite Romantic: Shruti Haasan

Dera Sacha Sauda Chief Gurmeet Ram Rahim Singh To Make Film On India's Surgical Strikes

Dera Sacha Sauda Chief Gurmeet Ram Rahim Singh To Make Film On India's Surgical Strikes
Dera Sacha Sauda chief Gurmeet Ram Rahim Singh is set to make a film on surgical strikes that India conducted on terror launch pads across the Line of Control (LoC). It will be titled "MSG - The Lionheart - Hind ka NaPak Ko Jawab".

Dera Sacha Sauda Chief Gurmeet Ram Rahim Singh To Make Film On India's Surgical Strikes

I Love Shooting In New York: Priyanka Chopra

I Love Shooting In New York: Priyanka Chopra
Indian actress Priyanka Chopra says she loves to shoot in New York, adding the energy of the city is amazing.

I Love Shooting In New York: Priyanka Chopra

Dear Zindagi Take 1: Shah Rukh Khan, Alia Bhatt Gives Us The Ride Of Our Life, Watch Teaser

Dear Zindagi Take 1: Shah Rukh Khan, Alia Bhatt Gives Us The Ride Of Our Life, Watch Teaser
The setting for Gauri Shinde's second film "Dear Zindagi" is Goa. The teaser opens magnificently to the sound of waves and seagulls. Before superstar Shah Rukh Khan or his endearing co-star Alia Bhatt make an appearance, one can hear his voice.

Dear Zindagi Take 1: Shah Rukh Khan, Alia Bhatt Gives Us The Ride Of Our Life, Watch Teaser

Big B begins shooting for 'Sarkar 3'

Megastar Amitabh Bachchan has started shooting for the third instalment of the popular crime-movie "Sarkar".

Big B begins shooting for 'Sarkar 3'