Wednesday, June 10, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

I Don't Think Indian Showbiz Is Fairness Driven: Ileana D'cruz

I Don't Think Indian Showbiz Is Fairness Driven: Ileana D'cruz
Actress Ileana D'Cruz, who endorses Pond's White Beauty, believes Indian showbiz is not driven by skin colour.

I Don't Think Indian Showbiz Is Fairness Driven: Ileana D'cruz

Neil Nitin Mukesh To Fast For Rukmini On Karwa Chauth

Neil Nitin Mukesh To Fast For Rukmini On Karwa Chauth
Bollywood actor Neil Nitin Mukesh will be fasting along his fiancee Rukmini Sahay on the occasion of Karwa Chauth on Wednesday.

Neil Nitin Mukesh To Fast For Rukmini On Karwa Chauth

Watch: Badshah Finds Breakups Music

Watch: Badshah Finds Breakups Music
Popular rapper Badshah, who has lent his voice to "The breakup song" in "Ae Dil Hai Mushkil", finds breakups musical.

Watch: Badshah Finds Breakups Music

Irrfan's 'Inferno' Gets Steady Response At Indian Box Office

Hollywood film "Inferno", which stars Oscar-winning Tom Hanks and Indian actor Irrfan Khan, amassed Rs 9.08 crore during its opening weekend.

Irrfan's 'Inferno' Gets Steady Response At Indian Box Office

You Will See Nana Patekar As An Archaeologist in This Film

Actor Nana Patekar will be seen in the role of an archaeologist in actor Prakash Raj- directed Tadka.

You Will See Nana Patekar As An Archaeologist in This Film

Mukesh Bhatt urges police for safety of theatres screening 'Ae Dil...'

  Bhatt has also appealed to the Maharashtra Navnirman Sena (MNS) to maintain peace.

Mukesh Bhatt urges police for safety of theatres screening 'Ae Dil...'