Thursday, June 11, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

SRK, Aditya Chopra Made Karan Johar's Dream Come True

SRK, Aditya Chopra Made Karan Johar's Dream Come True
On the completion of 18 years of the release of Bollywood blockbuster "Kuch Kuch Hota Hai" on Sunday, filmmaker Karan Johar says filmmaker Aditya Chopra and superstar Shah Rukh Khan helped him make his cinema dream come true.

SRK, Aditya Chopra Made Karan Johar's Dream Come True

CBFC was cordial, co-operative: Ajay on 'Shivaay' U/A certificate

CBFC was cordial, co-operative: Ajay on 'Shivaay' U/A certificate
Actor-filmmaker Ajay Devgn on Monday said his forthcoming directorial venture "Shivaay" has been granted a U/A certificate by the Central Board of Film Certification

CBFC was cordial, co-operative: Ajay on 'Shivaay' U/A certificate

Stop comparing sports negatively: Big B

Stop comparing sports negatively: Big B
He says people should be proud of the countrys victory and should stop this "disgusting" habit of comparing sports negatively.

Stop comparing sports negatively: Big B

Rishi Kapoor Misses Nasir Husain And His Films

Veteran actor Rishi Kapoor on Sunday recalled his fond memories with legendary filmmaker Nasir Husain saying that he misses him and his work.

Rishi Kapoor Misses Nasir Husain And His Films

Shah Rukh Khan turns ‘Desi Bond'

Shah Rukh Khan turns ‘Desi Bond'
Bollywood superstar Shah Rukh Khan, who is currently shooting for filmmaker Imtiaz Ali's "The Ring" in Budapest, turned into "desi" James Bond for children of the film's production team.

Shah Rukh Khan turns ‘Desi Bond'

Watch: Kalki Koechlin's Old Teleshopping Ad Resurfaces

Watch: Kalki Koechlin's Old Teleshopping Ad Resurfaces
Harry Key, an American actor who has acted in Indian movies like Dostana, Dum Maaro Dum, Kerala Varma Pazhassi Raja etc., held an AMA or Ask Me Anything session recently on Reddit. 

Watch: Kalki Koechlin's Old Teleshopping Ad Resurfaces