Thursday, June 11, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Rana Daggubati Says, 'Baahubali 2 Will Make The First Film Look Small'

Rana Daggubati Says, 'Baahubali 2 Will Make The First Film Look Small'
Actor Rana Daggubati says the action sequences in upcoming second installment of Baahubali are bigger and better than the first part.

Rana Daggubati Says, 'Baahubali 2 Will Make The First Film Look Small'

Karan Johar's Ae Dil Hai Mushkil In Trouble, Cinema Owners' Body Refuse To Screen It

Karan Johar's Ae Dil Hai Mushkil In Trouble, Cinema Owners' Body Refuse To Screen It
The decision of the COEAI -- which has over 400 members -- comes two weeks ahead of the release of "Ae Dil Hai Mushkil", which stars Pakistani actor Fawad Khan. However, multiplexes are yet to take a call on the matter, said sources. 

Karan Johar's Ae Dil Hai Mushkil In Trouble, Cinema Owners' Body Refuse To Screen It

People Never Pointed Fingers At Married Actresses Earlier: Kajol

People Never Pointed Fingers At Married Actresses Earlier: Kajol
Marriage does not mean end of career for an actress in Bollywood. And that has been the case for the longest time, says actress Kajol, who feels the hype around it is due to extra attention paid to the marital status of women.

People Never Pointed Fingers At Married Actresses Earlier: Kajol

Gauahar Khan Joins 'badrinath Ki Dulhania' Gang

Gauahar Khan Joins 'badrinath Ki Dulhania' Gang
Actor Varun Dhawan on Friday welcomed Gauahar Khan to the cast of "Badrinath Ki Dulhania", saying he hopes to have fun while shooting with the actress.

Gauahar Khan Joins 'badrinath Ki Dulhania' Gang

Hrithik Is The Only Complete Package In Bollywood: Tiger Shroff

Bollywood actor Tiger Shroff considers Hrithik Rohan as the only Bollywood star who is a "complete package".

Hrithik Is The Only Complete Package In Bollywood: Tiger Shroff

Ban on 'Ae Dil Hai Mushkil' a conspiracy: Kamaal R Khan

Ban on 'Ae Dil Hai Mushkil' a conspiracy: Kamaal R Khan
  Ajay had earlier this year alleged that Karan paid Kamaal Rs 25 lakh to tweet positively about "Ae Dil Hai Mushkil" and to give negative reviews to "Shivaay", which he has directed and acted in.

Ban on 'Ae Dil Hai Mushkil' a conspiracy: Kamaal R Khan