Thursday, June 11, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Dimitri Vegas & Like Mike Want To Work With A.R. Rahman

Dimitri Vegas & Like Mike Want To Work With A.R. Rahman
On the music charts, they were rated as the number one DJ duo in the world this year by DJ Mag. 

Dimitri Vegas & Like Mike Want To Work With A.R. Rahman

Here's How You Can Watch Shah Rukh Khan's Unreleased 1991 Film Ahamaq

Here's How You Can Watch Shah Rukh Khan's Unreleased 1991 Film Ahamaq
Superstar Shah Rukh Khan's lesser known mini series-turned-film Ahamaq will be screened at the upcoming Jio MAMI Mumbai Film Festival.

Here's How You Can Watch Shah Rukh Khan's Unreleased 1991 Film Ahamaq

Sunny Leone Is Against Any Type Of Cruelty To Animals

Sunny Leone Is Against Any Type Of Cruelty To Animals
Actress Sunny Leone says she is against any type of cruelty to animals.

Sunny Leone Is Against Any Type Of Cruelty To Animals

Neha Sharma Had Fun Dancing With Dwayne Bravo in Tum Bin 2 Song

Neha Sharma Had Fun Dancing With Dwayne Bravo in Tum Bin 2 Song
He is known for his performance on the cricket field, but it turns out West Indies all-rounder Dwayne Bravo is also an impressive dancer, according to actress Neha Sharma, who shot with him for a music video in Tum Bin 2.

Neha Sharma Had Fun Dancing With Dwayne Bravo in Tum Bin 2 Song

Rishi Kapoor Calls 'Befikre' Updated Adult Version Of 'Chandni'

Rishi Kapoor Calls 'Befikre' Updated Adult Version Of 'Chandni'
  "'Befikre'. An outstanding hot trailer! Chandni ka 2016 updated 'adult version'. Exotic locale, natural actors, naughty, witty, funny, romantic," Rishi tweeted on Tuesday. 

Rishi Kapoor Calls 'Befikre' Updated Adult Version Of 'Chandni'

Twinkle Khanna Announces New Book

Twinkle Khanna Announces New Book
Twinkle Khanna, who after a stint as an actress, has established herself as an interior designer, author and popular columnist, on Wednesday announced her second book titled "The Legend Of Lakshmi Prasad".

Twinkle Khanna Announces New Book