Thursday, June 11, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Shilpa Shetty's Father Surendra Shetty Passes Away

Shilpa Shetty's Father Surendra Shetty Passes Away
  "Shilpa's father passed away today at around 9 a.m. at his Versova residence. He had a cardiac arrest," the source told

Shilpa Shetty's Father Surendra Shetty Passes Away

Deepika Padukone To Launch 'Bigg Boss 10' With Salman Khan

Deepika Padukone To Launch 'Bigg Boss 10' With Salman Khan
Deepika Padukone will be joining superstar Salman Khan to launch the tenth season of controversial reality TV show "Bigg Boss". The actress says she will be getting "Hollywood's action and thrill" to the launch event.

Deepika Padukone To Launch 'Bigg Boss 10' With Salman Khan

Swara Backs Nawazuddin, Hopes People Rise Over 'pathetic Mentality'

Swara Backs Nawazuddin, Hopes People Rise Over 'pathetic Mentality'
Actress Swara Bhaskar on Dussehra said she hopes the "pathetic mentality" which disallowed a talented artiste like Nawazuddin Siddiqui from participating in the Ram Leela, gets eliminated from the society.

Swara Backs Nawazuddin, Hopes People Rise Over 'pathetic Mentality'

Amitabh Bachchan Turns 74, Gets Jukebox From Fans

Amitabh Bachchan Turns 74, Gets Jukebox From Fans
On his 74th birthday on Tuesday, Bollywood megastar Amitabh Bachchan unveiled a jukebox gifted to him by his fans. He said it is "precious and memorable" for him.

Amitabh Bachchan Turns 74, Gets Jukebox From Fans

Happy Dussehra: B-town Rallies For Victory Of Good Over Evil

Happy Dussehra: B-town Rallies For Victory Of Good Over Evil
Bollywood artistes took to Twitter to wish their friends and fans. Here's what celebrities had to say:

Happy Dussehra: B-town Rallies For Victory Of Good Over Evil

Kabir Khan Talks Of 'Great Walk' With Salman

Kabir Khan Talks Of 'Great Walk' With Salman
"Tiger... Bajrangi... Tubelight... It's been a great walk together Salman Khan Tubelight," Kabir tweeted on Monday. 

Kabir Khan Talks Of 'Great Walk' With Salman