Friday, June 12, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

'31st October' Already A Landmark Film For Me: Soha Ali Khan

'31st October' Already A Landmark Film For Me: Soha Ali Khan
Actress Soha Ali Khan, who is gearing up for the release of "31st October", says the forthcoming film is already a landmark for her.

'31st October' Already A Landmark Film For Me: Soha Ali Khan

Wedding Bells For Lisa Haydon, Announces Marriage With Beau

Wedding Bells For Lisa Haydon, Announces Marriage With Beau
Lisa shared the news on her Instagram account On Tuesday along with a photograph with her beau.

Wedding Bells For Lisa Haydon, Announces Marriage With Beau

Yoga Helps Me In Positive Outlook On Life: Jacqueline

Yoga Helps Me In Positive Outlook On Life: Jacqueline
Actress Jacqueline Fernandez says yoga helps her in having a positive outlook in life and wants her family to adopt it as a form of fitness.

Yoga Helps Me In Positive Outlook On Life: Jacqueline

Anna Hazare praises Kapil Sharma

Anna Hazare praises Kapil Sharma
Veteran Gandhian and social crusader Kisan Baburao Hazare, alias Anna Hazare, has praised comedian and actor Kapil Sharma.

Anna Hazare praises Kapil Sharma

Jennifer Winget gets her groove on 'Super Dancer'

Actress Jennifer Winget, who is looking forward to her show "Beyhadh", showcased her dance moves on the stage of the reality TV show "Super Dancer". 

Jennifer Winget gets her groove on 'Super Dancer'

Lata Mangeshkar Has Special Message For Pakistan

The September 18 terror attack left 18 Indian soldiers dead at Uri in Jammu and Kashmir. So, this year Lata won't celebrate her birthday. 

Lata Mangeshkar Has Special Message For Pakistan