Saturday, June 13, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

On Kapil Sharma Show, Tamannaah Asks Kapil If He Pays Rs 15 Crore As Tax!

On Kapil Sharma Show, Tamannaah Asks Kapil If He Pays Rs 15 Crore As Tax!
The Baahubali actress Tamannah Bhatia was present with the team of Tutak Tutak Tutiya – Prabh Deva and Sonu Sood – on The Kapil Sharma Show.

On Kapil Sharma Show, Tamannaah Asks Kapil If He Pays Rs 15 Crore As Tax!

Shah Rukh Khan, Alia Bhatt Replace Fawad Khan As First Guest On Koffee With Karan 5

Shah Rukh Khan, Alia Bhatt Replace Fawad Khan As First Guest On Koffee With Karan 5
Reports say the political backlash that Karan Johar is facing after the MNS threat, is the reason behind Fawad Khan being dropped as the first guest on Koffee With Karan 5.

Shah Rukh Khan, Alia Bhatt Replace Fawad Khan As First Guest On Koffee With Karan 5

Aarti Chabria Wants To Assist Farah Khan

Aarti Chabria Wants To Assist Farah Khan
"I am a hardcore commercial cinema lover. I want to assist Farah Khan. She can make you laugh, and emotional at the same time," Aarti said here. 

Aarti Chabria Wants To Assist Farah Khan

Akshay Kumar Tweets Video of Cop Saving Woman Who Fell Off Moving Train

Akshay Kumar Tweets Video of Cop Saving Woman Who Fell Off Moving Train
The clip shows a woman running to catch a train and she suddenly slips in this pursuit, but the constable comes to her rescue immediately.

Akshay Kumar Tweets Video of Cop Saving Woman Who Fell Off Moving Train

Amazon Ties Up With Dharma Productions For Digital Streaming Rights

Amazon Ties Up With Dharma Productions For Digital Streaming Rights
  With this deal, existing Prime members will have access to unlimited streaming of this popular content as a part of their prime membership.

Amazon Ties Up With Dharma Productions For Digital Streaming Rights

Being A Celebrity Isn't A Piece Of Cake: Raveena Tandon

Being A Celebrity Isn't A Piece Of Cake: Raveena Tandon
She has been a part of the Hindi film industry for a quarter of a century and tasted success with films like "Shool" and "Daman: A Victim of Marital Violence". So when actress Raveena Tandon says being a celebrity is not easy, you may as well believe her.

Being A Celebrity Isn't A Piece Of Cake: Raveena Tandon