Wednesday, June 17, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Shamita Shetty Thinks She Wasn't Given 'Chance To Explore Acting Ability'

Shamita Shetty Thinks She Wasn't Given 'Chance To Explore Acting Ability'
  Shamita credits her stint at dance reality show "Jhalak Dikhla Jaa" for reintroducing her to the entertainment industry. 

Shamita Shetty Thinks She Wasn't Given 'Chance To Explore Acting Ability'

The Status Of Padmavati, As Revealed By Sanjay Leela Bhansali

The Status Of Padmavati, As Revealed By Sanjay Leela Bhansali
Sanjay Leela Bhansali has begun work on building a set for his next magnum opus Padmavati at Mehboob Studios in Mumbai, even as official announcement about the cast is still awaited.

The Status Of Padmavati, As Revealed By Sanjay Leela Bhansali

Never Underestimate The Power Of A Pissed Off Woman, Says Akshay In This Video

Never Underestimate The Power Of A Pissed Off Woman, Says Akshay In This Video
Superstar Akshay Kumar is keen to see his "Rowdy Rathore" co-actress Sonakshi Sinha in an action avtaar in the forthcoming film "Akira".

Never Underestimate The Power Of A Pissed Off Woman, Says Akshay In This Video

Don't Make Biopics on Kishore Kumar, R D Burman, Says Naseeruddin Shah

Don't Make Biopics on Kishore Kumar, R D Burman, Says Naseeruddin Shah
Actor Naseeruddin Shah feels that biopics on music legends Kishore Kumar and R D Burman should not be made as commercial filmmakers will end up "ruining" them. 

Don't Make Biopics on Kishore Kumar, R D Burman, Says Naseeruddin Shah

Will Ranveer Singh Play Rapper In Zoya Akhtar's Next?

Will Ranveer Singh Play Rapper In Zoya Akhtar's Next?
There have been reports that the Bajirao Mastani actor will be seen in the film in the role of a rapper.

Will Ranveer Singh Play Rapper In Zoya Akhtar's Next?

Deepika Padukone Finds Spot In World's Highest Paid Actresses List

Deepika Padukone Finds Spot In World's Highest Paid Actresses List
The list also features heavyweights like Hollywood stars Jennifer Lawrence, Julia Roberts and Jennifer Aniston.

Deepika Padukone Finds Spot In World's Highest Paid Actresses List