Tuesday, June 16, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Tiger Shroff Wants To Do Clean, Noble Characters

Actor Tiger Shroff says a lot of his fans are children and that's why he wants to essay clean and noble characters on screen.

Tiger Shroff Wants To Do Clean, Noble Characters

Raveena Tandon 'Honoured' To Receive Award From Dharmendra

Raveena Tandon 'Honoured' To Receive Award From Dharmendra
Actress Raveena Tandon says she felt honoured to receive an award from veteran actor Dharmendra here.

Raveena Tandon 'Honoured' To Receive Award From Dharmendra

Deepika Named Indian Psychiatric Society's Brand Ambassador

Actress Deepika Padukone, also The Live Love Laugh Foundation (TLLLF) founder, has become the brand ambassador of the Indian Psychiatric Society (IPS).

Deepika Named Indian Psychiatric Society's Brand Ambassador

Priyanka Chopra Wishes Good Luck To Friend Usher

Indian actress Priyanka Chopra has congratulated and wished good luck to singer Usher for the forthcoming film "Hands of Stone".

Priyanka Chopra Wishes Good Luck To Friend Usher

Bold Scenes Not Called 'Trash' When Big Stars Do Them, Says Zarine Khan

Bold Scenes Not Called 'Trash' When Big Stars Do Them, Says Zarine Khan
Actress Zarine Khan said that when a big star features in bold scenes on screen, it is appreciated but when something similar is done by a relatively less established face, people label it as "trash".

Bold Scenes Not Called 'Trash' When Big Stars Do Them, Says Zarine Khan

News Of Kareena Opting Out From 'Veerey Di Wedding' Untrue: Sonam Kapoor

News Of Kareena Opting Out From 'Veerey Di Wedding' Untrue: Sonam Kapoor
Actress Sonam Kapoor who will be sharing screen space with Kareena Kapoor Khan in upcoming "Veerey di Wedding" says the news that the latter has opted out from the film is untrue and just gossip.

News Of Kareena Opting Out From 'Veerey Di Wedding' Untrue: Sonam Kapoor