Wednesday, June 17, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Ratna Pathak, Sarabhai Vs Sarabhai's Maya, Hopes The Show Returns

Ratna Pathak, Sarabhai Vs Sarabhai's Maya, Hopes The Show Returns
Like fans, Maya Sarabhai, the class conscious mother-in-law of Sarabhai Vs Sarabhai, is also hoping that one of the most beloved TV shows makes a comeback.

Ratna Pathak, Sarabhai Vs Sarabhai's Maya, Hopes The Show Returns

Anurag Kashyap To Give Master Class On Censorship In Australia

Anurag Kashyap To Give Master Class On Censorship In Australia
Filmmaker Anurag Kashyap, who had a long battle with the Central Board of Film Certification recently over "Udta Punjab", is set to deliver a master class on censorship to students and cinema lovers alike in Australia.

Anurag Kashyap To Give Master Class On Censorship In Australia

My Father Happy With My Work: Tiger Shroff

My Father Happy With My Work: Tiger Shroff
Actor Tiger Shroff says his father Jackie Shroff is happy with the kind of work he is doing in the Hindi film industry.

My Father Happy With My Work: Tiger Shroff

Nawazuddin happy to be roped in for 'Munna Michael'

Actor Nawazuddin is elated to be a part of Sabbir Khan's upcoming film "Munna Michael".

Nawazuddin happy to be roped in for 'Munna Michael'

Chupa Rustom Ranveer Singh And Salman Bhai Send Shout-out To Rustom Akshay Kumar

Chupa Rustom Ranveer Singh And Salman Bhai Send Shout-out To Rustom Akshay Kumar
Throwback photo to chupa Rustom video: Ranveer Singh hero-worshipping Akshay Kumar in the process of promoting upcoming film Rustom.

Chupa Rustom Ranveer Singh And Salman Bhai Send Shout-out To Rustom Akshay Kumar

Love, Drama, Time Travel In Katrina And Sidharth's 'Baar Baar Dekho' Trailer

Love, Drama, Time Travel In Katrina And Sidharth's 'Baar Baar Dekho' Trailer
The trailer has it all --- love, romance, music, dance, even an elaborate wedding sequence -- but what stands out is the theme of time travel.

Love, Drama, Time Travel In Katrina And Sidharth's 'Baar Baar Dekho' Trailer