Tuesday, June 16, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Anu Malik replaces Harbhajan Singh on TV show

  Harbhajan, who welcomed his first child with wife Geeta Basra last week, has decided to extend his stay in London to remain with his family.

Anu Malik replaces Harbhajan Singh on TV show

I was religious at one point: Ileana D'Cruz

Actress Ileana D'Cruz says she was religious at one point, but now she does not "believe in one big power as such".

I was religious at one point: Ileana D'Cruz

My Journey As Director Now An Adventure: Karan Johar

Filmmaker Karan Johar, who made his directorial debut with "Kuch Kuch Hota Hai" in 1998, says he has moved away from innocence to pursue an adventurous ride in the Hindi film industry.

My Journey As Director Now An Adventure: Karan Johar

Censor boards in India, Pakistan very myopic: John Abraham

Censor boards in India, Pakistan very myopic: John Abraham
Asked his opinion on the fate of "Dishoom" in Pakistan, John told IANS over phone from Mumbai: "Well, I think censorship generally across the board in both countries has been very myopic and consistently myopic. So, I am not disappointed, but I am also not surprised."

Censor boards in India, Pakistan very myopic: John Abraham

John Abraham Not Doing Cameo In 'M.S. Dhoni - The Untold Story'

John Abraham Not Doing Cameo In 'M.S. Dhoni - The Untold Story'
Actor John Abraham, who has stunned audiences with his action-packed avtar in his latest movie "Dishoom", says he is not doing a special appearnce in "M.S. Dhoni - The Untold Story".

John Abraham Not Doing Cameo In 'M.S. Dhoni - The Untold Story'

Pooja Bhatt starts casting for 'Jism 3'

Actor-filmmaker Pooja Bhatt has began casting for the third instalment of Bollywood's erotic thriller franchise "Jism".

Pooja Bhatt starts casting for 'Jism 3'