Sunday, December 21, 2025
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Why Tiger Is So Restless?

Tiger Shroff, who is a loyal Lord Shiva devotee, is all set to visit Mount Kailash this year. 

Why Tiger Is So Restless?

Is Second Marriage On The Cards Anytime Soon For Hrithik?

Is Second Marriage On The Cards Anytime Soon For Hrithik?
Even as he was doing the promotional rounds for his films, he was spotted spending time with friends and ex-wife Sussanne Khan. Is reconciliation on the cards, we ask. Hrithik clears the air that it is not the case. In fact, he is not even thinking about remarriage.

Is Second Marriage On The Cards Anytime Soon For Hrithik?

Former Jaipur Royal Family Supports Karni Sena On 'Padmavati’

Former Jaipur Royal Family Supports Karni Sena On 'Padmavati’
The former Jaipur royal family, in a statement here, warned that anyone attempting to distort the heritage or the history will not be tolerated at any cost. 

Former Jaipur Royal Family Supports Karni Sena On 'Padmavati’

Jolly LLB 2's Feisty Pushpa Catapults Huma Qureshi To The Big League!

Jolly LLB 2's Feisty Pushpa Catapults Huma Qureshi To The Big League!
The comedy drama continues to go strong at the box office,with the industry ,trade and audiences alike , all praise for Huma as she takes on the role of the feisty, Pushpa. 

Jolly LLB 2's Feisty Pushpa Catapults Huma Qureshi To The Big League!

Cost Of Aerial Stunt Sequence From Rajnikanth's '2.0' Will Make Your Jaw Drop!

Cost Of Aerial Stunt Sequence From Rajnikanth's '2.0' Will Make Your Jaw Drop!
Indian megastar Rajinikanth's upcoming film '2.0' is said to be among the biggest releases of the ongoing year. 

Cost Of Aerial Stunt Sequence From Rajnikanth's '2.0' Will Make Your Jaw Drop!

Nawaz Didn't Charge A Penny More Than Rupee 1 For His Next!

Nawazuddin Siddique is slowing inching towards a new scale of stardom. Having aced his acting prowess and slowly becoming an actor that is loved by the masses, looks like for his next Nawaz was confident of his film. 

Nawaz Didn't Charge A Penny More Than Rupee 1 For His Next!