Tuesday, June 23, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Rewarding To Have Two Of My Films Releasing In June: Diljit Dosanjh

Actor Diljit Dosanjh finds it "rewarding" that two of his films "Udta Punjab" and " SardaarJi 2" is set to release in June.

Rewarding To Have Two Of My Films Releasing In June: Diljit Dosanjh

'Phobia' Will Break Stereotype Of Indian Horror Films: Radhika Apte

'Phobia' Will Break Stereotype Of Indian Horror Films: Radhika Apte
"Phobia", a psychological thriller directed by Pawan Kripalani, will feature Radhika as an artist who fights a phobia of stepping outside her house.

'Phobia' Will Break Stereotype Of Indian Horror Films: Radhika Apte

To Be Gay Or Lesbian Is A Basic Human Right, Says Sonam Kapoor

To Be Gay Or Lesbian Is A Basic Human Right, Says Sonam Kapoor
Sonam Kapoor extended her long-continuing support to the LGBT community at the inaugural event of the Kashish Mumbai International Queer Film Festival.

To Be Gay Or Lesbian Is A Basic Human Right, Says Sonam Kapoor

Akshay Is A Superstar, But Underrated Actor: Ileana D'cruz

Akshay Is A Superstar, But Underrated Actor: Ileana D'cruz
Akshay Kumar may be known as a superstar, but he is an underrated actor, feels his "Rustom" co-star Ileana D'Cruz.

Akshay Is A Superstar, But Underrated Actor: Ileana D'cruz

Hollywood Is Given Too Much Hype, Says Abhishek Bachchan

Hollywood Is Given Too Much Hype, Says Abhishek Bachchan
His father made his international film debut with "The Great Gatsby", and his wife has acted in multiple international films like "The Pink Panther 2" and "The Last Legion". But actor Abhishek Bachchan feels Indians give a lot of hype to Hollywood.

Hollywood Is Given Too Much Hype, Says Abhishek Bachchan

Superstar Rajinikanth On Holiday In US With Family

Superstar Rajinikanth On Holiday In US With Family
Superstar Rajinikanth, who awaits the release of upcoming Tamil gangster drama "Kabali", has jetted off on a brief holiday to US with his family.

Superstar Rajinikanth On Holiday In US With Family