Tuesday, June 23, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Modi Govt Anniversary Event: Congress, BJP Spar Over Amitabh Bachchan As Host

Modi Govt Anniversary Event: Congress, BJP Spar Over Amitabh Bachchan As Host
  A source in the know of developments told IANS that Amitabh -- a United Nations ambassador for the girl child -- will just be speaking on the campaign, which is close to his heart.

Modi Govt Anniversary Event: Congress, BJP Spar Over Amitabh Bachchan As Host

Don't Really Like Talking About Personal Life: Ileana D'cruz

Don't Really Like Talking About Personal Life: Ileana D'cruz
Bollywood actress Ileana D'Cruz likes to keep her personal life private.

Don't Really Like Talking About Personal Life: Ileana D'cruz

Omung Kumar Denies Chopping Richa's Scenes From 'Sarbjit'

On her part, Richa thanked the audience for the response to the movie, and clarified her stance on the film's final edit.

Omung Kumar Denies Chopping Richa's Scenes From 'Sarbjit'

“I don’t have to prove to anyone anymore” Richa Chadha

“I don’t have to prove to anyone anymore” Richa Chadha
Richa Chadha has carved a niche for herself as a powerhouse performer, who effortlessly walks from one diverse role to the other. 

“I don’t have to prove to anyone anymore” Richa Chadha

'Udta Punjab' Director Impressed By Kanika Kapoor's Track

'Udta Punjab' Director Impressed By Kanika Kapoor's Track
"Udta Punjab" director Abhishek Chaubey says singer Kanika Kapoor has sung "Da da dasse" wonderfully for the film.

'Udta Punjab' Director Impressed By Kanika Kapoor's Track

Irrfan Khan To Watch IPL Madness Live With Son

Actor Irrfan Khan will be in the capital on Wednesday with his younger son Ayaan, to witness the Indian Premier League (IPL) madness live.

Irrfan Khan To Watch IPL Madness Live With Son