Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Arjun Kapoor Gets 3 Million Instagram Followers

Actor Arjun Kapoor has scored three million followers on Instagram.

Arjun Kapoor Gets 3 Million Instagram Followers

May not be part of 'Divine Lovers': Irrfan Khan

Actor Irrfan Khan says he may not be part of director Sai Kabir's upcoming film "Divine Lovers".

May not be part of 'Divine Lovers': Irrfan Khan

Big B's 'Sharaabi' clocks 32 years

Big B's 'Sharaabi' clocks 32 years
Megastar Amitabh Bachchan-starrer "Sharaabi" completed 32 years of its release in Hindi cinema on Wednesday, and he can only look back at the "amazing times" with joy.

Big B's 'Sharaabi' clocks 32 years

Kajol Meets Modi Over Hand Washing Campaign

Kajol Meets Modi Over Hand Washing Campaign
Actress Kajol met Prime Minister Narendra Modi here on Wednesday regarding Help A Child Reach 5 campaign, which spreads the importance of good hand washing habits around the world.

Kajol Meets Modi Over Hand Washing Campaign

Sarbjit declared tax-free in UP

Sarbjit declared tax-free in UP
The Uttar Pradesh government on Wednesday declared Aishwarya Rai Bachchan starrer “Sarbjit” tax free. Its makers are humbled by the gesture.

Sarbjit declared tax-free in UP

Nargis Still Very Close Friend: Uday Chopra

Nargis Still Very Close Friend: Uday Chopra
Actor-producer Uday Chopra on Wednesday broke his silence on reports around his romance-gone-sour with Nargis Fakhri, saying “all reports are untrue” and clarified that the "Rockstar" actress is still his close friend.

Nargis Still Very Close Friend: Uday Chopra