Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Sonu Nigam Recorded 'Dard' In Immense Pain

Popular singer Sonu Nigam, who had undergone a knee surgery more than two months ago, recorded his song 'Dard' for film 'Sarabjit' just 10 days after the surgery and was in immense pain.

Sonu Nigam Recorded 'Dard' In Immense Pain

Good Content Reaches Out To Wider Audience, Says Huma Qureshi

Actress Huma Qureshi, who will be seen sharing screen space with her brother and actor Saqib Saleem in "Dobaara", says good content helps in reaching out to a wider audience.

Good Content Reaches Out To Wider Audience, Says Huma Qureshi

Anupam Kher Honoured To Meet Himachal Pradesh Governor

Veteran actor Anupam Kher, who visited Shimla to perform his play "Mera Woh Matlab Nahi Tha", says he was honoured to meet Himachal Pradesh Governor Acharya Dev Vrat.

Anupam Kher Honoured To Meet Himachal Pradesh Governor

Watch: Sonu Nigam Goes Unrecognised As Old Street Musician

Watch: Sonu Nigam Goes Unrecognised As Old Street Musician
Sonu Nigam slipped into the garb of an aged street performer for a newly released web video.

Watch: Sonu Nigam Goes Unrecognised As Old Street Musician

Will Cast My Sister Whenever I Make A Movie: Randeep Hooda

Will Cast My Sister Whenever I Make A Movie: Randeep Hooda
Randeep Hooda says his sister Anjali is very good at acting and that if he ever goes behind the camera, he would love to cast her.

Will Cast My Sister Whenever I Make A Movie: Randeep Hooda

Nawazuddin Siddiqui Gets Roaring Applause At Cannes For Raman Raghav 2.0

Nawazuddin Siddiqui Gets Roaring Applause At Cannes For Raman Raghav 2.0
Actor Nawazuddin Siddiqui was welcomed with cheers and applause post the screening of his film “Raman Raghav 2.0”, which is based on Mumbai's notorious serial killer Raman Raghav, at the 69th Cannes Film Festival here.

Nawazuddin Siddiqui Gets Roaring Applause At Cannes For Raman Raghav 2.0