Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

One Day I'll Walk Red Carpet In White Shirt And Jeans, Quips Aishwarya

One Day I'll Walk Red Carpet In White Shirt And Jeans, Quips Aishwarya
The internationally popular Bollywood actress says she doesn't shy away from dressing up, but teases that she may even opt for something as casual as a shirt and a pair of jeans for the red carpet.

One Day I'll Walk Red Carpet In White Shirt And Jeans, Quips Aishwarya

I Can't Get A Date: Ariana Grande

Singer Ariana Grande is finding it hard to date anyone.

I Can't Get A Date: Ariana Grande

Mallika Sherawat 'Loved Meeting' Penelope Wilson

Mallika Sherawat 'Loved Meeting' Penelope Wilson
Wilson is popularly known as Isobel Crawley from the British-American historical period drama television series "Downton Abbey".

Mallika Sherawat 'Loved Meeting' Penelope Wilson

Luckiest To Find Soulmate In Anmol: Amrita Rao

Luckiest To Find Soulmate In Anmol: Amrita Rao
Amrita exchanged wedding vows with Anmol on Sunday at a ceremony attended by close family members.

Luckiest To Find Soulmate In Anmol: Amrita Rao

My work balanced mix of lead, supporting roles: Swara Bhaskar

My work balanced mix of lead, supporting roles: Swara Bhaskar
Actress Swara Bhaskar, who is currently riding high on the success of her first solo hit film "Nil Battey Sannata", says her filmography features a balanced mix of lead and supporting roles.

My work balanced mix of lead, supporting roles: Swara Bhaskar

'Prem Ratan Dhan Payo' Named Worst Film At Ghanta Awards

Salman Khan starrer "Prem Ratan Dhan Payo" was picked as the 'Worst Film' and Shah Rukh Khan was named for the 'Worst Actor' award for his film "Dilwale", at the recently held 6th annual Ghanta Awards 2016 here.

'Prem Ratan Dhan Payo' Named Worst Film At Ghanta Awards