Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Hrithik Is Extremely Hardworking, Says Yami Gautam

Actress Yami Gautam, who is all set to play a blind girl in the upcoming film "Kaabil", says her co-star Hrithik Roshan is a fine actor and is extremely hardworking.

Hrithik Is Extremely Hardworking, Says Yami Gautam

Got My Stamp Of Approval From Box Office, Says Swara

How does she feel on the success of her first solo film? 

Got My Stamp Of Approval From Box Office, Says Swara

Vivek Oberoi Hopes To Work With Independent Filmmakers

Vivek Oberoi Hopes To Work With Independent Filmmakers
Actor Vivek Oberoi hopes to collaborate with independent filmmakers some day.

Vivek Oberoi Hopes To Work With Independent Filmmakers

Salman Khan Attends Preity Zinta’s Wedding Reception With Rumoured Girlfriend Iulia Vantur In Tow

Salman Khan Attends Preity Zinta’s Wedding Reception With Rumoured Girlfriend Iulia Vantur In Tow
Superstar Salman Khan stepped out with Romanian TV presenter and rumoured girlfriend Iulia Vantur at Preity Zinta and Gene Goodenough's wedding reception here.

Salman Khan Attends Preity Zinta’s Wedding Reception With Rumoured Girlfriend Iulia Vantur In Tow

Aishwarya Bedazzles Cannes Red Carpet In Golden Gown

Aishwarya Bedazzles Cannes Red Carpet In Golden Gown
Aishwarya, who is representing cosmetic giant L’Oréal Paris at the gala, turned heads at the red carpet event in the beaded cape couture gown. 

Aishwarya Bedazzles Cannes Red Carpet In Golden Gown

Sunny Leone Denies Placing No-Kissing Clause

Sunny Leone Denies Placing No-Kissing Clause
Actress Sunny Leone has denied reports that she has placed a no-kissing clause in her film contracts

Sunny Leone Denies Placing No-Kissing Clause