Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Sonam Kapoor to attend amfAR Gala in Cannes, honoured

Sonam Kapoor to attend amfAR Gala in Cannes, honoured
The actress, who is the brand ambassador of L’Oréal Paris, will represent the cosmetic giant at Cannes. 

Sonam Kapoor to attend amfAR Gala in Cannes, honoured

'Raman Raghav 2.0' To Compete At Sydney Film Festival

'Raman Raghav 2.0' To Compete At Sydney Film Festival
Filmmaker Anurag Kashyap's forthcoming thriller "Raman Raghav 2.0" will compete at the Sydney Film Festival 2016.

'Raman Raghav 2.0' To Compete At Sydney Film Festival

Parineeti Chopra Starts 'Meri Pyaari Bindu' Shoot

Actress Parineeti Chopra is happy she has begun to shoot for the upcoming film "Meri Pyaari Bindu" in the City of Joy.

Parineeti Chopra Starts 'Meri Pyaari Bindu' Shoot

I Started The Remix Culture: Filmmaker Mohit Suri

I Started The Remix Culture: Filmmaker Mohit Suri
"Tum hi ho", "Hamari adhuri kahani" or "Aye khuda", the music of his films always has a lot of heart and soul. But filmmaker Mohit Suri says that people tend to forget that he was the one who began the trend in the country of remixing current songs.

I Started The Remix Culture: Filmmaker Mohit Suri

To Save Water, Karan Stops Shooting

To Save Water, Karan Stops Shooting
Upset that a lot of water would be wasted amid drought in a shooting sequence, actor Karan Patel refused to shoot for "Ye Hai Mohabbatein" -- until his concerns were met.

To Save Water, Karan Stops Shooting

Tiger Shroff Wishes Best To 'Azhar' Team

Actor Tiger Shroff, who is currently riding high on the success of his latest release "Baaghi", has wished the team of "Azhar" good luck for the movie's release.

Tiger Shroff Wishes Best To 'Azhar' Team