Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Raveena Tandon wraps up 'Maatr - The Mother'

Raveena Tandon wraps up 'Maatr - The Mother'
Actress Raveena Tandon, who will next be seen essaying the role of a mother in the upcoming film "Maatr - The Mother", on Thursday wrapped up the shooting of the film here.

Raveena Tandon wraps up 'Maatr - The Mother'

Studios Are Scared Of Women: Jodie Foster

Hollywood’s current obsession with big-budget "tentpoles" is holding the movie business back when it comes to creating more films by and for women, actress-filmmaker Jodie Foster said at the ongoing 69th annual Cannes Film Festival.

Studios Are Scared Of Women: Jodie Foster

Om Puri Injured While Shooting, Undergoes Minor Operation

Veteran actor Om Puri has said that he hurt his elbow while shooting for a film and had to undergo a minor operation to treat it.

Om Puri Injured While Shooting, Undergoes Minor Operation

I'm Trying To Do More Romantic Films Now: Irrfan Khan

I'm Trying To Do More Romantic Films Now: Irrfan Khan
He also wishes to perform roles that are totally opposite to his onscreen image.

I'm Trying To Do More Romantic Films Now: Irrfan Khan

Troll Me As Much As You Want: Aishwarya Rai Before Cannes Visit

Troll Me As Much As You Want: Aishwarya Rai Before Cannes Visit
In a candid conversation on #fame - live video social platform, the actress shared that she was busy with the work of her forthcoming film “Sarbjit”, and hence could not pick out a dress. 

Troll Me As Much As You Want: Aishwarya Rai Before Cannes Visit

New Toronto Film Fest Spotlights People With Disabilities, 'The Forgotten Group'

New Toronto Film Fest Spotlights People With Disabilities, 'The Forgotten Group'
TORONTO — When the Oscars diversity debate erupted earlier this year, filmmaker Jenni Gold noticed one minority group was conspicuously absent from the conversation.

New Toronto Film Fest Spotlights People With Disabilities, 'The Forgotten Group'