Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Zareen Replaces Kangana In 'Divine Lovers'

Confirming the news, Kabir said in a statement: "Yes it is true. She fit the bill perfectly as we wanted a girl with Pathani looks."

Zareen Replaces Kangana In 'Divine Lovers'

Priya Malik Returns To Small Screen In New Avatar

News channel ABP News is set to launch a new show with former "Bigg Boss 9" contestant Priya Malik.

Priya Malik Returns To Small Screen In New Avatar

Nawazuddin Left Home, Started Fearing Himself While Preparing For 'Raman Raghav 2.0'

Nawazuddin Left Home, Started Fearing Himself While Preparing For 'Raman Raghav 2.0'
For two days I just went away without telling anyone and started fearing myself when I was preparing for this role. 

Nawazuddin Left Home, Started Fearing Himself While Preparing For 'Raman Raghav 2.0'

Saqib Is Super Fun: Taapsee

Actress Taapsee Pannu says she enjoys the company of Saqib Saleem as both of them are "more of spontaneous actors".

Saqib Is Super Fun: Taapsee

Sajid Khan Made Film On Sets, Sajid-Farhad Do Homework: Chunky Pandey

Sajid Khan Made Film On Sets, Sajid-Farhad Do Homework: Chunky Pandey
Actor Chunky Pandey says that Sajid Khan, the director of the first two parts of the "Housefull" franchise, made the film on the sets, while "Housefull 3" director duo Farhad-Sajid do a lot of homework.

Sajid Khan Made Film On Sets, Sajid-Farhad Do Homework: Chunky Pandey

Rajamouli, Big B Are My Favourite Creative People: Prabhas

It is such a treat to see two of my most favourite creative people in one frame - Rajamouli sir and Amitabh sir. They are so inspiring

Rajamouli, Big B Are My Favourite Creative People: Prabhas