Wednesday, June 24, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

A.R. Rahman launches trailer of 'Pele: Birth of a Legend'

A.R. Rahman launches trailer of 'Pele: Birth of a Legend'
Oscar-winning composer A.R. Rahman on Monday launched the trailer of "Pele: Birth of a Legend", which is an upcoming American biographical film about the Brazilian football legend Pele.

A.R. Rahman launches trailer of 'Pele: Birth of a Legend'

Wonder Why Career Stops After Becoming Mother: Carol Gracias

I don't see why your career or your life or anything stops completely just because you are pregnant or you are a mother. It's something to be celebrated or enjoyed

Wonder Why Career Stops After Becoming Mother: Carol Gracias

'Baahubali: The Beginning' Team Heads To Cannes

'Baahubali: The Beginning' Team Heads To Cannes
The film festival will take place from May 11 to May 22. And the film's team will be part of the gala on May 16. 

'Baahubali: The Beginning' Team Heads To Cannes

Will be nice for Viva to reunite for one song: Neha Bhasin

Will be nice for Viva to reunite for one song: Neha Bhasin
The band, which was formed in 2002, also comprised singers Seema Ramchandani, Pratichee Mohapatra, Mahua Kamat and Anushka Manchanda.

Will be nice for Viva to reunite for one song: Neha Bhasin

'Kahaani 2' to release in November

Post the gripping act in “Kahaani”, actress Vidya Balan will be back on the silver screen with the second part of the film - “Kahaani 2”. The sequel will release on November 25.

'Kahaani 2' to release in November

Aarav Gets His Black Belt In Kudo, Twinkle Khanna Calls It Best Mother’s Day Gift

Twinkle Khanna is one proud mother today as she has received one of the biggest gift from her son Aarav on the occassion of Mother's Day.

Aarav Gets His Black Belt In Kudo, Twinkle Khanna Calls It Best Mother’s Day Gift