Tuesday, June 30, 2026
ADVT 
Bollywood

Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur

Darpan News Desk IANS, 14 Mar, 2017 11:28 AM
  • Too Much PR, Publicity Can Be Counterproductive: Nimrat Kaur
Nimrat Kaur doesnt believe in having a "big PR machinery" behind her, and she lets her work do the talking. The actress says she likes to be a "little conservative" in professional matters.
 
She feels too much publicity sometimes backfires, and so she prefers to abstain from it. 
 
"I just love to do my job more often than not and then looking at what I am doing next. If I get publicity by the virtue of my work, fantastic, great and if not then work keeps happening on its own anyway," Nimrat told IANS in an email interview.
 
She added: "I also feel sometimes too much PR or publicity around something can be counterproductive, so I like to take a little conservative take on this in my professional matters."
 
The critically-acclaimed actress, who has worked in films like "The Lunchbox" and "Airlift", has made her presence felt internationally after being associated with foreign TV shows like "Homeland" and Manoj Night Shyamalan's TV series "Wayward Pines" - which was aired in India on Star World Premiere HD. 
 
Nimrat, who has been roped in to play the lead -- of a combat role in the Indian Army -- in Ekta Kapoor's new web series, feels "it's so important for one's work to speak for itself". 
 
"And sometimes I think to each his own, as long as you think you can do justice to what is expected of you whether or not you have big PR machinery behind you," she said. 
 
The actress likes to keep a "little bit of a balance". 
 
She said: "I find it exhausting to constantly have to be in too many different places even if it literally to attend different things at one time. I am little bit of a one-thing-at-one-time kind of person."

MORE Bollywood ARTICLES

Bejoy Nambiar compares Jesse Eisenberg to SRK

Bejoy Nambiar compares Jesse Eisenberg to SRK
Filmmaker Bejoy Nambiar says Hollywood actor Jesse Eisenberg's role of villain Lex Luthor in the superhero film “Batman v Superman: Dawn of Justice” looks similar to what Bollywood superstar Shah Rukh Khan played in his classic films “Darr” and “Baazigar”.

Bejoy Nambiar compares Jesse Eisenberg to SRK

Ajay Devgn Shoots 'Shivaay' At Balkan Mountains

Ajay Devgn Shoots 'Shivaay' At Balkan Mountains
Actor Ajay Devgn's highly anticipated project “Shivaay” will feature the scenic locales of Balkan mountains of Bulgaria.

Ajay Devgn Shoots 'Shivaay' At Balkan Mountains

Salman Khan Rues Lack Of Cinema Halls In India

When asked about the lack of cinema theatres, the “Dabangg” star said that “we can do another ten thousand plus cinema halls in this country”. 

Salman Khan Rues Lack Of Cinema Halls In India

KJo's date with 'Kung Fu Panda'

KJo's date with 'Kung Fu Panda'
Filmmaker Karan Johar, who is roaring on the success of his latest production venture “Kapoor & Sons”, got a chance to meet famous fictional character Po from Hollywood film series “Kung Fu Panda”.

KJo's date with 'Kung Fu Panda'

Thought I Could Look Convincing In Action Role: Sonakshi Sinha

Actress Sonakshi Sinha, who is all set to stun the audience with her action packed avtar in the upcoming films "Akira" and "Force 2", says she felt that she could pull it off and look convincing in the actioners.

Thought I Could Look Convincing In Action Role: Sonakshi Sinha

Vir Das to shoot 'pilot season' of American comedy show

Actor Vir Das, who has made waves with his stints internationally, will be seen in the first episode of an American comedy show.

Vir Das to shoot 'pilot season' of American comedy show